Speaking at the media parley, the Managing Director,
Nigerian Breweries Plc, Hans Essaadi disclosed that the company intends to mark
the anniversary with a series of activities. He stated that the company is
indeed grateful to Nigeria and Nigerians for the unflinching support it has
received from its esteemed stakeholders over the last 75 years.
“We are grateful to everyone -our consumers; investors,
staff, government, and media for their steadfast support. We the support of our
passionate staff, committed shareholders, and stakeholders like you, we
remained fully energized for another 75 years”, he said.
In his keynote speech at the parley, the Chairman of
Nigerian Breweries Plc, Chief(Dr) Kolawole Jamodu stated that there are very
few companies in Nigeria today that can boast of being in existence before the
country’s independence and that are still standing tall and sustaining the
leadership position in their respective industries like Nigerian Breweries Plc.
Jamodu explained that the success story of the company can
be attributed to the company’s valued investors and shareholders, the consumers
as well as the hardworking men and women who work across the company’s 9
breweries, 2 malting plants, sales offices and other locations across the country.
“We are determined to continue to refreshing lives, not just
through our products, but also through our investment in sustainability and
Corporate Social Responsibility (CSR) as demonstrated through our various
projects in Education; Youth & Women Empowerment, Community Development,
Entertainment, Sports and more” he added.
In her own remarks, the Corporate Affairs Director, Nigerian
Breweries Plc, Sade Morgan described the 75 years anniversary celebration of
the company as a major milestone that deserves to be celebrated given the
company’s rich heritage and track record of growth and strong performance.
Commenting on the anniversary logo, Morgan stated that the
logo depicts a bust of excitement, youthfulness, the green and white green of
the Nigerian flag as a proudly Nigeria company.
Outlining the series of activities to mark the year-long
anniversary with all its stakeholders the Corporate Affairs Director revealed
that the company would launch its new website on November 16, 2021, which is the
actual anniversary date to be followed by a line-up of internal engagement
activities.
She also disclosed that there would be a series of consumer
activations, sponsorship, and celebratory activations nationwide as well as
social media campaigns across the different channels.
Nigerian Breweries Plc, a member of the Heineken group is
the pioneer and largest brewing company in Nigeria was incorporated in 1946 as
“Nigerian Brewery Limited”. In June 1949, the Company recorded a landmark when
the first bottle of STAR lager beer rolled out of its Lagos Brewery bottling
lines.
From a humble beginning in 1946, the company now has nine
fully operational breweries from which its high-quality products are produced
and distributed to all parts of Nigeria, in addition to the two malting plants
in Aba and Kaduna. It also has Sales Offices and Distribution Centers across
the country. For seven and half decades, the beer giant has produced iconic
brands in the Nigerian market.
Nigerian Breweries Plc has a rich portfolio of high-quality
brands that include Star Lager beer; Heineken, Gulder, Maltina, Fayrouz, Star,
Climax, Legend extra stout, Amstel Malta, Goldberg, 33 Export, Life
Continental, Malta Gold, Hi-Malt, More, Turbo King, and the recently launched
Desperado.
As a major brewing company, the company encourages and
continues to play major roles in, the establishment of ancillary businesses.
These include manufacturers of bottles, cans, crown corks, labels, cartons, and
plastic crates as well as service providers including those in the hospitality
sector, distribution, transport, event management, advertising, and marketing
communication.
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