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| Bored Ape cartoon set as Adidas’ Twitter picture is wearing the company’s jacket |
On Thursday, German multinational corporation that crafts athletic shoes, sportswear and accessories, Adidas announced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS Comic.
In an article posted on the Adidas mobile app, the developers behind the initiative said the following:
This autumn, Adidas, known for celebrating ideas at the
bleeding edge of originality, it settling in at the frontier of creativity: The
Metaverse. Our goal there? To see every one of its inhabitants thrive.
The Metaverse is where anyone can express their most
original ideas and be their most authentic selves, in whatever form they might
take. And thanks to the blockchain [and NFTs], those pioneers can own a piece
of what they create.
“This autumn, Adidas, known for celebrating ideas at the
bleeding edge of originality, is settling in at the frontier of creativity: The
Metaverse. Our goal there? To see every one of its inhabitants thrive.
The Metaverse is where anyone can express their most
original ideas and be their most authentic selves, in whatever form they might
take. And thanks to the blockchain (and NFTs), those pioneers can own a piece
of what they create,” an article posted on the Adidas mobile app said.
The Bored Ape image that has been set as Adidas' new Twitter
picture, the cartoonised monkey can be seen wearing an Adidas track jacket with
prints of Punks Comic and Gmoney logos.
In a 29-second long video clip shared by Adidas, three apes
from outer space can be entering the Earth and landing onto a metaverse land
shaped like the shoe brand logo.
The NFT series of Bored Ape Yacht Club contains over 10,000
NFTs minted on the Ethereum blockchain.
On the other hand, the Punk's Comic merges the world of NFTs
and physical comic books to create new-age crypto comics.
Gmoney is a known cryptocurrency and NFT influencer who has
been featured on Fortune NFTy 50.
Adidas earlier announced its entry into the metaverse and a
partnership with Coinbase at the end of November, and even earlier, got active
in the metaverse game The Sandbox.
It is not the only brand to have entered into the Metaverse,
which as per a Bloomberg Intelligence report could touch the valuation of $800
billion by 2024.
Balenciaga and Nike are also planning to launch
metaverse-related projects in the coming days.
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