CWF 2021 is themed ‘The Race to Curb the
Menace of Malnutrition and Hunger Amongst Hard-to-Reach Children in Nigeria.’
It is a program of Food Meets Naija Initiative, a Non-Governmental Organization
striving to curb the menace of hunger and malnutrition amongst children in
Nigeria.
The Food Meets Naija Initiative helps
people who suffer from hunger – from kids who do not get enough to eat, to the
homeless, elderly, physically challenged, low-income households as well as
people below poverty level.
Rite Foods, the leading food and beverage
company sponsored the event where it supported the platform with its array of
fantastically refreshing Bigi drinks, energy drinks, premium water and sausages
to rejuvenate the children and other consumers, thereby helping to achieve the
goal of curbing hunger in the society.
Boluwatife Adedugbe, Asst. Brand Manager,
Beverage and Bakery, Rite Foods Limited stated that the initiative aligns with
the company’s commitment to curbing hunger and ensuring food security in
Nigeria. “The need to eliminate hunger from the society is paramount to all and
we believe that Rite Foods contribution is vital to the success in the fight
and victory against hunger, malnutrition and food insecurity in Nigeria,” she
said.
Ms. Adedugbe further appended that the
problem of hunger is a collective responsibility that requires all sectors to
participate, be it public or private while also reassuring of the company’s
readiness to always partner with platforms that make an impact in the lives of
people.
Feeding 1,000 children, empowerment,
novelty match, karaoke, networking, celebrity meet and greet with other
refreshing and exciting activities that entertained the children and consumers
were some of the highlights of the Charity With Food 2021 event.
According to the International Primary
Curriculum (IPC), around 1.15 million children aged 6-59 months are expected to
suffer from acute malnutrition in 2021, with more than half of them (605,000)
expected to be severely malnourished.
Rite Foods sponsorship of CWF 2021
initiative has demonstrated the company’s commitment to attaining the 2030
Sustainable Development Goals (SDGs) agenda of zero hunger, by giving back to
the community with not only refreshing beverages but also operate on the
highest world standards on the continent.
The leading food and beverage manufacturer
has helped to bring a meaningful difference to the lives of children and
consumers, with an enduring impact on its host community. From 2008 till date,
Rite Foods Limited has impacted thousands of children, schools and several NGOs
and communities across Nigeria.
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