Bunmi is currently the Acting President of the Advertisers’
Association of Nigeria (ADVAN) and the Regional Vice-President for Africa of
the World Federation of Advertisers (WFA).
In her new role at The Coca-Cola Company, she will be
overseeing the marketing activities of the carbonated soft drink (CSD) giant,
ensuring that they win consistently in this highly competitive market.
She is also one of the leading amazons in Nigeria’s branding
and marketing industry. She is an
experienced marketing professional and commercial operator with
cross-functional experience in brand building, new category development,
innovation management, and quality management.
She also has a strong passion for people, coaching, and
building high-performance teams.
Bunmi has worked in multinationals such as Cadbury Nigeria
Plc, Mondelez International, Reckitt, among others where she has contributed to
the growth of the brands
Commenting on her career path and how she ventured into
branding and marketing industry, Bunmi said she actually did not choose
branding and marketing at the onset. I think my natural inkling to curiosity
and deep thoughts steered me to it.
“Starting off at the Quality Control end of things, I was
genuinely intrigued at the number of goodies I knew some of the brands I was
then accountable for packed in their formulations. I used to wonder if the
consumers really knew what we had ‘loaded’ into these products”
“These thoughts stayed with me a while and quickly morphed
into ‘perhaps we are not giving them what they really want?’ ‘Are we
gold-plating when all they want is this minimum viable offering?’ ‘Do we really
understand the consumer expectation?’ Then I went into another season of
questioning whether consumers really wanted basic products or if they wanted a
fusion of social needs and shared values expressed by their brands”
“I finally decided to do something about all these thoughts
and ponderings. I took a career break, went off to study, and came back to the
support of the organisation and visionary leaders at the time who supported my
career switch and helped me thrive.”
She said she started off at Cadbury as a management trainee
and with glee, I still describe my one-year stint as a solid mini MBA, both in
class and off class during the rotational stints.
The intrigue for brand marketing as I described earlier
started from here. I transitioned from Supply chain to marketing there and had
the privilege to join the marketing team just at the time the flagship brand
was being relaunched and repositioned.
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