Social media users
whose posts draw large audiences help platforms from Twitch and YouTube to
TikTok and Instagram generate revenue, so social networks vie to be their
preferred stages.
"Subscriptions
are for creators," Instagram chief Adam Mosseri said in a video posted on
Twitter.
"Creators do what they do to make a
living and it's important that is predictable."
🎉 Subscriptions 🎉
— Adam Mosseri (@mosseri) January 19, 2022
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
- Subscriber Lives
- Subscriber Stories
- Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
A small number of Instagram content
creators in the United States will take part in a subscription test launching
this week, Mosseri said.
The selected creators will be able to sell
subscriptions for access to exclusive content, including live streams.
"Over time, we hope to expand these
features because it's important that subscriptions are integrated throughout
the entire Instagram experience," Mosseri said.
Meta-owned Instagram believes creators
should "own their relationship with subscribers," so it is also
working on ways for them to be able to take their lists of paying fans to apps
built by other companies, Mosseri added.