Tagged ‘Colours of Africa’, this exceptional global event
will aid in positioning Africa to the world.
“It is with this in mind that MTV Base continuously aims to
collaborate/partner with organisations to spotlight the positive narratives
around the African continent by leveraging the power of music, culture and
storytelling,” said Monde Twala, Senior Vice President and General Manager at
Paramount Africa & Peer Lead BET International.
As a media partner for the global showcase, MTV Base has
committed to be a voice through its platforms for the ‘Colours of Africa’
Honour Day campaign, which aims to bring together Africa’s Heads of States and
government, high-level private sector decision makers and key development
partners alongside the Gulf Cooperation Council (GCC) leadership to jointly
reimagine a sustainable future for the continent through the promotion of local
talent.
The African Union’s Director of Information and
Communication, Ms. Leslie Richer remarked, “Africa continues to reposition
herself as a global business partner for the present, the future and beyond as
underpinned in Agenda 2063.
Music and the entirety of the Creative and Cultural
Industries offer vast business opportunities; a fact recognised in continental
instruments like the Charter for African Cultural Renaissance and The African
Union Plan of Action on Cultural and Creative Industries.”
She added that partnerships with key players in the CCIs
such as Paramount are some of the ways the AU is creating the necessary
linkages to showcase African talent as well as provide the platforms to take
control of the narratives about Africa.
She said that “the partnership with Paramount at Expo 2020
Dubai is one of the efforts we are making as the African Union to showcase some
of Africa’s talent on a global stage and the Africa Honour Day concert is an
opportunity to showcase and display the influential authority that African
artistes have on the global scene.”
The ‘Colours of Africa’ Honour Day showcase, hosted by the
dynamic duo of Nassima Dzair from Algeria and Lunga Kupiso from South Africa,
promises to feature a fusion of incredible talents from across the continent,
delivering an unforgettable night of African flavour. Our delectable culture
squad member, Folu Storms, would be on ground to take us through the behind the
scenes and exciting moments through the event.
Some of the confirmed acts include Morocco’s legendary
performer, Cheikh Oueld Labied; South African-born afrobeats DJ,
Spokenpriestess who will be joined by Versatile during her set; Nigerian singer
and songwriter, Mayorkun, South Africa’s celebrated Afro Pop duo, Mafikizolo;
Congolese sensation, Fally Ipupa, and the proclaimed queen of South African and
African street culture, DJ Thuli P.
“As a brand, we are inspired to continuously promote
initiatives through powerful partnerships that are committed to realise a
reimagined Africa built on narratives of innovation, creativity, resilience and
cultural renaissance. Over the last few years, Africa’s entertainment industry
has blossomed, and we are proud to be part of this unforgettable showcase of
some of Africa’s best talent,” Twala concluded.
The African Union’s ‘Colours of Africa’ Concert” will be on
the Jubilee Stage at the Dubai Expo 2020 and will be broadcast on MTV Base
& Paramount Africa channels across Africa for the whole continent to
experience.
Join the conversation using the hashtag #MTVBaseatExpo
#AUatExpo2020 #Agenda2063 and follow @mtvbaseafrica across all social platforms
for more details.
0 comments:
Post a Comment