The companies did not disclose financial terms of their
multiyear agreement. The collaboration is a high-profile win for Nvidia's
effort to expand its reach in the auto industry, building on its base in
gaming, artificial intelligence, and high-powered chips and software used in
servers.
For Jaguar Land Rover, the partnership with Nvidia gives it
a well-funded ally as it tries to catch up with Tesla and other luxury vehicle
rivals in a digital technology arms race.
"We can now accelerate our in-vehicle software,"
Francois Dossa, JLR's executive director for strategy, said during a conference
call.
Working with Nvidia engineers, Jaguar Land Rover plans to
develop vehicles that can drive themselves under certain conditions, park
autonomously and provide more information and software-powered features to
drivers, the companies said. The new Jaguars will be upgradable - as Tesla
vehicles are today. The automaker said it will use Nvidia technology to power
simulations used to train autonomous vehicles.
Jaguar Land Rover has a previous deal with Alphabet's Waymo
unit to deploy autonomous driving technology. Dossa said the Waymo
collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia
alliance covers all Jaguar and Land Rover models to be launched from 2025.
Nvidia technology will act as the brains and the nervous
system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice
president of automotive, Danny Shapiro.
Nvidia last month announced deals with several Chinese
electric vehicle brands. The company has said it has $8 billion (roughly Rs.
60,030 crore) in automotive business booked over the next six years. Shapiro
said the company will update the figure during an investor day scheduled for
March 22.
Jaguar Land Rover, a subsidiary of India's Tata Motors has been
struggling with rising costs and semiconductor shortages. Jaguar Land Rover
reported a narrow pretax profit for the quarter ended December 31, but Tata
Motors reported a larger quarterly loss than expected. © Reuters
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