WMG says it’s focused on building mobile-friendly,
arcade-style games to begin with, with the goal of gaining “wider adoption and
community building,” according to the press release.
“I don’t think we can underestimate how massive the
opportunity around P2E gaming is,” Oana Ruxandra, Chief Digital Officer of WMG,
said in a statement. “As we build, we will be unlocking new revenue streams for
our artists while further solidifying fans’ participation in value created.”
Splinterlands Co-Founder and CEO Jesse Reich expressed his
delight at working with WMG in a blog post, describing them as a leader in the
music industry. He added that the partnership epitomises the best interactions
among music, crypto, non-fungible tokens (NFT), decentralised finance (DeFi),
blockchain, and gaming.
On the other hand, Oana Ruxandra, Chief Digital Officer and
EVP, Business Development, WMG, stated that the company was keen on ensuring
that music takes center stage as the world grows into Web3. He added that “By
partnering with Splinterlands to build custom tokenised games, we'll unlock new
revenue streams for our artists who have an interest in the space”.
WMG is the owner of record labels Atlantic, Warner Records,
Elektra and Parlophone. The company’s initial foray into crypto came in
January, when it announced it was building a theme park in the metaverse game
The Sandbox to host virtual concerts for its artists.
Splinterlands’ most popular product is a blockchain-based card game by the same name, which the company says has over 1.8 million users. The game’s native token $SPL is up 7% on the news.
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