Millions of Prime members can enjoy the trusted experience and benefits of Prime while shopping directly from participating online merchants
Buy with Prime brings fast and free delivery, free returns,
and a seamless checkout experience directly to merchants’ online stores
Expanded Shopping Benefits for Prime Members
Buy with Prime will allow millions of U.S.-based Prime
members to shop directly from merchants’ online stores with the trusted
experience they expect from Amazon—including fast, free delivery, a seamless
checkout experience, and free returns on eligible orders.
Prime members will see the Prime logo and delivery promise
on eligible products in merchants’ online stores, which signals the item is
available for free delivery, as fast as next day, with free returns. When
shopping with Buy with Prime, checkout is simple and convenient. Prime members
will use the payment and shipping information stored in their Amazon account
and receive timely shipping and delivery notifications after an order is
placed.
“We always aim to exceed Prime members’ expectations by offering
more selection, exclusive deals, quality content, and convenient features,”
said Jamil Ghani, vice president of Amazon Prime.
“With the introduction of Buy with Prime, we’re expanding
where members can enjoy trusted and convenient Prime shopping benefits beyond
Amazon, adding even more value to their membership. Members will have the
flexibility to shop from merchants directly, all while enjoying the fast, free
delivery, seamless checkout, and easy returns they’ve come to know and love
from Amazon.”
A New Way for Merchants to Grow their Online Stores
“For over 20 years, we’ve been empowering small and
medium-sized businesses with opportunities to grow,” said Peter Larsen,
Amazon’s vice president of Buy with Prime.
“Allowing merchants to offer Prime shopping benefits on
their own direct-to-consumer online stores is an exciting next step in our
mission to help merchants of all sizes grow their business—whether on Amazon or
beyond.
With shoppers purchasing directly from merchants’ online
stores, Buy with Prime will allow merchants to build customer relationships and
brand loyalty while offering conversion-driving benefits like fast, free
shipping.”
For merchants already using FBA, Buy with Prime can be added
to their online store within minutes because their inventory is already stored
in Amazon fulfillment centers.
To get started, merchants sign up for Buy with Prime, link
an Amazon Seller Central account, use Multi-Channel Fulfillment to offer one
pool of inventory for multiple channels, and link an Amazon Pay account to
offer a seamless checkout experience for Prime members.
Then, by installing a JavaScript widget in their online
store, merchants can easily add Buy with Prime to one or more products. With
Buy with Prime, merchants will receive shopper order information, including
email addresses for customer orders, which they can use to provide customer
service and build direct relationships with shoppers.
Using Buy with Prime, merchants simply pay for what they
use. Pricing is based on a service fee, a payment processing fee, and
fulfillment and storage fees that are calculated per unit. With no fixed
subscription fee or long-term contract required, merchants can expand selection
or cancel at any time.
“Buy with Prime will be a game changer for our brand. Prime
members will enjoy the trust and familiarity they have with shopping on Amazon
while connecting with our business directly on our own site,” said David
Ghiyam, president of MaryRuth Organics.
“When we began using Fulfillment by Amazon, our business
quadrupled in growth thanks to Amazon’s logistics network and our
Prime-eligible listings. Using Buy with Prime, we will be able to drive the
conversion we’ve experienced with Fulfillment by Amazon while running our
business on our own site.”
Buy with Prime is designed to work with most online stores,
including ecommerce service providers such as BigCommerce.
“Buy with Prime represents a compelling value-add for
BigCommerce merchants who wish to increase their sales and optimize the
omnichannel experience they provide their customers,” said Troy Cox, senior
vice president of product at BigCommerce. “Prime set the bar for a shopping
experience customers trust, including convenient and fast shipping.
As one of the top ecommerce platforms collaborating with Amazon
to add Buy with Prime, extending these benefits to our merchants will help
elevate their online shopper experiences, build brand loyalty, and power them
to grow and scale."
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