Former US President Barack Obama and Michelle Obama's media
company is reportedly ending its exclusive podcast deal with Swedish music
streaming service Spotify.
According to a CNN report citing sources, Higher Ground, the
production company run by the former President and First Lady, is seeking a
multi-million deal elsewhere as their deal with Spotify expires this year.
Higher Ground is reportedly negotiating with Amazon's
Audible and iHeartMedia, the media reports said late on Wednesday.
The Obamas signed a deal with Spotify in 2019, streaming
podcasts like "The Michelle Obama Podcast" and the Barack Obama-Bruce
Springsteen programme "Renegades: Born in the USA".
They also signed a deal with Netflix in 2018.
"The deal with Spotify is set to expire at the end of
this year when the final series from Higher Ground is scheduled to be
released," the person familiar with the matter who spoke with CNN said.
Neither Spotify nor the Obamas have confirmed the
development.
The Obamas are exiting Spotify after "being frustrated
with the company's exclusive terms".
Their production company also reportedly disagreed with
Spotify over how many of its shows would feature the former President and First
Lady.
Higher Ground's current deal with Spotify runs through
October this year.
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