In a social media post, Tata Sons Chairman
N Chandrasekaran said Tata Neu combines the traditional consumer-first approach
of the group with the modern ethos of technology.
"It is a Neu day today! Tata Digital,
the youngest member of the Tata family, brings you Tata Neu today," he
wrote on LinkedIn.
The group has been testing the app since
last year as it geared up to play a big role in the fast growing e-commerce
space. It had acquired online players in various segments, including grocery
delivery platform BigBasket and 1Mg, an online pharmacy.
"Tata Neu is an exciting platform that
gathers all our brands into one powerful app. Combining our traditional
consumer-first approach with the modern ethos of technology, it is an all-new
way to discover the wonderful world of Tata," Chandrasekaran said.
He further said, "Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience."
As the Tata Neu app goes live today
(April 7), Chandrasekaran said, "It makes me proud to see so many of our
trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks,
Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and
Vistara, Air India, Titan, Tanishq, Tata Motors soon to join." Welcoming
customers "to the Neu World", he said, "We look forward to
learning continuously, to keep evolving, and meet the needs of our
consumers."
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