As a leading South Eastern beer brand that is promoting Igbo
Hi-Life music, beliefs, tradition and cultural values of Igbos, Life
continental Lager beer has also been at the forefront of stimulating the
progress of its consumers through its numerous grassroot initiatives.
Speaking during the Press Conference, the Senior Brand
Manager, Life Continental Lager Beer, Aishat Anaekwe, stated that “Life
Continental Beer pioneered regional brewing in Nigeria and has maintained
leadership in the South-east region’s booming market for decades.
Today, we are excited to announce the renewal contract with
Flavour, Phyno and Yul Edochie. This collaboration with Life Continental Lager
Beer underscores the brand’s dedication to the Igbo values of industrious,
resourcefulness and enterprise – values which Flavour, Yul and Phyno aptly
embody.
Just as Life Continental Beer defines the Igbo in every
consumer, these three successful and industrious entertainers exude the
qualities which exemplifies the typical Igbo man.”
The deal which was signed at the Nigerian Breweries Plc
corporate head office in Lagos is to run for two years during which Flavour,
Yul and Phyno will appear in Life Continental Beer advertising and marketing
campaigns. They will also feature in the brand’s online assets and make special
appearances at events and activations.
According to Flavour N’nabania, the new deal shows that
Hi-Life music is paving the way in the Nigerian entertainment industry. He
affirmed that “this new deal with Life Continental is an example of the rebound
of progress that Igbos have continued to be associated with in their business
and industry.
Life Beer brand has always been a symbol of the Igbo
heritage. If you go anywhere and you hear Life Continental Beer, at once, the
Igbo man and his entrepreneurial spirit comes to mind. I’m very proud to be
associated with a beer I can finally call my own, a beer that pushes the
frontiers of progress.”
Also, Nollywood thespian, Yul Edochie applauded the Igbo
heritage that Life Continental wields. “I am so honoured to be doing this again
with Life Continental Beer. This brand has continued to shine the spotlight on
the Igbo tradition of brotherhood and Progress. I want to categorically state
that Life Continental Lager is the progress brand of Igbos”.
In a similar vein, Chibuzor Nelson Azubuike, popularly known
as Phyno expressed satisfaction about his new deal with Life Continental Lager
Beer. “The Igbos are the vibe that holds Nigeria together and Life Continental
Lager Beer has continued to demonstrate its love for the Igbo culture.
Everywhere you go, you will always find a successful Igbo
man. Despite our challenging past, we have inspired the greatness of the
country. I am so thrilled about the renewed partnership with Life Continental
Lager Beer”.
Life Continental Lager Beer is the fine quality lager beer
from the stables of Nigerian Breweries Plc made from the choicest grains, hops
and the purest of waters. Life Continental Lager Beer is expertly brewed to
give that rich, crisp distinctive taste and well-rounded aroma in true quality
fashion of the master brewers.
0 comments:
Post a Comment