It was revealed last month that the
streaming platform was planning to introduce a new cheaper subscription model
by the end of the year that would break its taboo on advertising.
That leak to the New York Times followed
news that Netflix had lost 200,000 subscribers in the first quarter of the year
-- its first decline in a decade.
"We don't have a precise timeline
yet," Anne-Gabrielle Dauba-Pantanacce, head of communications for Netflix
France, told AFP.
"We are actively working on it. It's a
priority -- this idea of giving subscribers more options in the context of high
inflation," she added.
Bloomberg reported over the weekend that
Netflix has yet to appoint a head of advertising or build a sales team.
The Wall Street Journal said Netflix is actively
looking into partnerships with Google and Comcast to provide ads.
There are also tricky questions about where
to place the ads.
Should they come only at the start of
programming? Or will their teams have to go back through countless hours of content
to find suitable moments for an ad break in shows like "Stranger
Things" that were never created with ads in mind?
"For now, nothing is decided,"
said Dauba-Pantanacce.
In its bid to rake in more cash, Netflix is
also looking to crackdown on users who share their passwords with others.
Despite losing subscribers, which led to a
tumble in its share price, Netflix remains by far the most popular streaming
service in the world with 222 million subscribers.
But they are shared with an estimated 100
million other households that are not paying for the service.
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