222 MDRT qualifiers in the first six months of 2022 compared to 39 from the same period last year, marking an increase of almost six times; Prudential continues to invest in its sales distribution to provide quality service and meet the evolving needs of customers.
Prudential Africa today announced that 222 of its sales
representatives across seven of its markets in Africa have qualified for the
Million Dollar Round Table (MDRT) in the first half of 2022.
This is in comparison to 39 qualifiers from the same period
last year, up 469 percent. This makes Prudential the company with the highest
number of MDRT members in Africa with the largest number of qualifiers coming
from Nigeria. Sales representatives comprises agents and financial service
consultants.
These results reflect the strong performance of Prudential
in Africa where APE sales grew 17 per cent year-on-year as announced by the
Group in its 2022 half year financial results. Six of its eight markets
recorded double digit growth in APE sales.
Nick Holder, Chief Operating Officer, Prudential Africa,
said that the company continues to focus on investing in its distribution
channels to support the health and protection needs of its customers.
“We continue to equip our agency force and financial service
consultants with digital capabilities to connect and engage with customers, as
well as provide personalised advice. Our multi-channel and integrated
distribution strategy is able to adapt to evolving customer needs and local
market conditions, and positions us well to capture growth opportunities” said
Mr Holder.
Prudential Africa has 11,000 agents and a bancassurance
network of over 600 bank branches across its eight markets comprising of
Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria
MDRT is the global Premier Association of Financial
Professionals. MDRT members lead the global financial services profession in
professional knowledge, ethical conduct, and client service.
Members are recognized as setting the international standard
of excellence in the financial services field, meeting unique client needs in
the evolving landscape of modern personal finance while adhering to a strict
code of ethics.
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