"All our internal estimates show that the market will
grow at a healthy number, and we will outpace at 2x," Babbar told PTI,
adding that the company expects the industry to grow in single digits, while it
has set itself a double-digit volume growth target for 2022.
In the premium category, Samsung is looking at a 1.5-times
growth in sales over the last year, Babbar said, but declined to disclose the
units it sold in 2021.
High inflation, coupled with other problems like a slowdown
in rural demand reported by consumer goods companies and higher unemployment,
has led to worries over the overall consumption story which drives the economy.
Babbar told PTI that offering easy finance is one of the
biggest strategies adopted by the brand to ensure that the aspirations of
consumers are met. He added that tie-ups with non-bank lenders have made sure
that the average sale price at outlets goes up as the financing leads many to
buy more expensive phones.
Asked about the repayment rates and the loan book stress
generated because of the mobile phone sales, he told PTI that its record is the
best in the industry.
So far, Samsung has launched a total of 16 devices across
various customer segments this year, making it the highest number of new
introductions in a single year, he said.
The newly launched Samsung Galaxy Z Fold 4 and Galaxy Z Flip
4 will be stocked in 10,000 stores and will be available at 12,000 points to
aid overall sales, Babbar told PTI, adding that this is part of its focus to
expand the offerings.
It is also keen to onboard users of rival brands on to its
ecosystem, Babbar told PTI, pointing out to the fold and flip phone models
where a pre-booking leads to heavy discounts on accessories like watches and
buds.
Babbar said that the company first launched the Flip and
Fold category in 2019, and is growing at 16-times in the category which is now
becoming mainstream.
.jpeg)
0 comments:
Post a Comment