Spotify, an online music streaming platform, said it is committed to amplifying talents and content creators from Nigeria.
Phiona Okumu, Spotify’s Head of Music, Sub Saharan Africa,
disclosed this when Spotify hosted celebrities, media, influencers and fans to
celebrate “Lagos’ status as a city of culture-shifters, innovators, and
tastemaker in Lagos State.”
Okumu said in a statement on Friday that Spotify would
continue to provide viable platforms for local artistes and creators in the
audio space to showcase their creativity.
She noted that Spotify was impressed with the success of
Nigerian music based on the platform’s recent findings.
She said this revealed that Burna Boy, Asake, Davido, Drake
and Wizkid were the five top most streamed artistes by the Gen Z community in
Nigeria.
“We are so proud to be connected with the Nigerian Gen Z
community and we remain committed to amplifying the talent coming out of
Nigeria by providing a platform for local artistes and creators in the audio
space to showcase their creativity.
“Lagos is becoming a global tastemaker city and a generation
of artistes, powered by online streaming, have got it to this point.
“Thanks in large part to music, the world’s been given a
taste of Nigeria, moreso, African creators are giving rise to the globalisation
of culture through their work and we are so excited to be part of this success
story.
“As Lagos is increasingly attaining a global tastemaker city
status with creatives who are driving trends in pop culture and music, Spotify
is proud to celebrate both this city that has cemented itself as a global
powerhouse and the young tastemakers who are setting the agenda,” she said.
According to her, the Spotify RADAR booth featured the six
RADAR Africa artistes who recently joined the Spotify RADAR programme; BNXN
(formerly known as Buju), Victony, Ayra Starr, Black Sheriff, Buruklyn Boyz and
DBN Gogo.
She said the afrobeats booth provided an opportunity for
guests to familiarise themselves with the different Afrobeats-centric playlists
available on Spotify, some of which were displayed in the booth.
“At the morning session, influencers and their fans
interacted with the Spotify team for a deep dive into the listening habits of
Nigeria’s Gen Z.
“The session included an exploration of how the music
consumed by Gen Zs often mirrors their moods and fits into their day-to-day
lives.
“Nigerian artiste, Victony, who is also a RADAR Africa
artiste, had guests singing along to his hit song “Holy Father” and other jams,
making the event one to remember.
“Later, at the evening session, the party continued with
another Spotify RADAR Africa artiste, BNXN, who enthralled the crowd with some
of his hit songs including “Finesse”.
“Up and coming Nigerian Afropop singer, Preyé, also
performed, previewing her album coming out in September,” she said.
Okumu said that DanceBit, an all-female dance crew, treated
both morning and evening attendees to a dance performance that left people
wanting more.
“Nigeria is undeniably a country setting trends across the
world, with Lagos at the heart of its influence.
“With the array of talent present at the #SpotifyFunhouse
events, we can say for certain that Lagos’ status as a city of influence is
here to stay,” she said.
Speaking on the partnership with Spotify, Lerato Makume,
Customer Marketing Manager for Bombay Sapphire, said,’ ‘Bombay Sapphire
believes in inspiring self-expression.
“The collaboration with the blend bar gave opportunity for
Nigerian creatives and tastemakers to express their creativity in a glass by
mixing their own drinks as they do their music.”
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