The metaverse technology, which works around the premise of creating fully functional virtual universes built on blockchain, emerged among one of the most search keywords in the recent months.
Apple CEO Tim Cook, however, favours the Augmented Reality
(AR) tech over metaverse. As per the 62-year-old tech mogul, Apple is not
actively using the term metaverse around its products. The reason behind this,
as per Cook, is that people do not have a complete understanding of what the
technology is all about.
In an interview with Dutch publication Bright, Cook said the
AR technology is ‘profound' that will make an impact in everything around us.
In fact, just like metaverse, Cook has also undermined Virtual Reality (VR) in
comparison with AR.
“It's [Metaverse] something you can really immerse yourself
in. And that can be used in a good way. But I don't think you want to live your
whole life that way. VR is for set periods, but not a way to communicate well.
So, I'm not against it, but that's how I look at it,” Bright quoted Cook as
saying.
While Apple is not pro-actively working around metaverse, a
bunch of incidences did stir speculations around the company's foray into the
virtual universe space.
In June, Adobe had said that it has reworked several of its
tools for creating three-dimensional content to make them work well on Apple
computers that use the iPhone-maker's proprietary "M" series chips.
That had hinted at Apple's potential foray into the metaverse sector.
Earlier this year, Apple had hosted its annual Worldwide
Developers Conference (WWDC). Around the event, Cook had revealed Apple's
intention to invest in the metaverse, causing Apple stocks to jump right after.
Many in the NFT community tend to believe that Apple may
have NFT trading cards on the way. However, they will have to wait to see how
those shapes up.
Meanwhile, Cook is not the only biggie in the global tech
industry that has challenged the legitimacy of the metaverse tech.
Last December, Elon Musk said he had noticed the buzz
swirling around the metaverse sector but did not feel convinced enough.
“I don't see someone strapping a friggin' screen to their
face all day. I don't know if I necessarily buy into this metaverse stuff,
although people talk to me a lot about it. I think we're far from disappearing
into the metaverse, this sounds just kind of buzzwordy," Musk had said at
the time.
The metaverse market is expected to reportedly reach $800
billion by 2024.
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