- Ericsson ConsumerLab’s 5G: The Next Wave report is the largest consumer 5G research to date.
- Compared to 4G users - 5G users spend an average of one hour per-week more on metaverse-related services, such as gaming in virtual worlds, and augmented reality (AR).
- Half of 5G consumers who already use extended-reality (XR) related services believe AR apps will move from smartphones to XR headsets within two years
As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson (NASDAQ: ERIC) research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson
ConsumerLab report addresses the impact 5G has had on early adopter consumers
since launching in various countries, as well as gauging the intention of
non-5G subscribers to take up the technology – and their related expectations. The
report forecasts that at least 30 percent of smartphone users intend to take up
a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and
the new consumer survey, has enabled Ericsson ConsumerLab to identify six key
trends impacting the next wave of 5G adoption.
The
report covers the behavioral changes triggered by the bundling of digital
services into 5G plans by communications service providers – particularly the
increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream
5G adoption, whether consumer demands are being met, and 5G-related changes in
smartphone behavior - and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the
research – the largest global 5G-related consumer survey in the industry to
date and the largest consumer survey conducted by Ericsson on any topic. The
survey scope is representative of the opinions of about 1.7 billion consumers
worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: ”The scale of the research gives us an authentic insight into consumers’
views and attitudes to 5G. The report shows that the next wave of potential 5G
users have different expectations from the technology compared to early
adopters. Overall, consumers see engaging with 5G as an essential part of their
future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital
items in interactive 3D virtual gaming platforms.
The amount of time spent on augmented reality apps by
5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G
consumers with experience of using extended reality (XR) functionality are
likely to be the first to embrace future devices as they are more positive
about the potential of mixed-reality glasses. Half of 5G users who already use
XR-related services weekly think that AR apps will move from smartphones to XR
headsets within the next two years, compared to one-third of 4G consumer who
hold this view.
5G – the Next Wave Report: Six key trends
1. 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are
likely to take up 5G in 2023.
2. The demanding next wave of users: The next wave
of 5G users have high expectations on 5G performance, especially network
coverage, compared to early adopters — who care about new innovative services
enabled by 5G.
3. Perceived 5G
availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage,
indoor/outdoor coverage, and congregation hot-spot coverage are more important
to building a user perception than population coverage.
4. 5G is pushing up usage
of enhanced video and augmented reality. Over the past
two years, time spent on AR apps by 5G users has doubled to two hours per week.
5. 5G monetization models
are expected to evolve: Six in 10 consumers expect 5G offerings to
move beyond more data volume and speeds to on-demand tailored network
capabilities for specific needs.
6. 5G adoption is setting the path to the
metaverse. 5G users on average are already spending one hour more per-week in
metaverse-related services than 4G users. They also expect two hours of more
video content will be consumed weekly on mobile devices, 1.5 hours of which
will be on AR/VR glasses by 2025.
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