In a celebration of the resilient and unstoppable ethos that has come to define the Nigerian spirit, FrieslandCampina WAMCO, Nigeria’s leading dairy manufacturer and makers of the nutritious Peak brand is leading the search for #UnstoppableHumansofChange across the country.
Over the years, Peak’s mantra has successfully revolved
around encouraging Nigerians to “reach for their Peak” while inspiring
incredible stories of individuals impacting their communities who have defied
the odds and achieved groundbreaking success in various fields of endeavor.
The #UnstoppableHumansofChange campaign follows from these
lofty ideals in recognizing Nigerians who have served as indomitable change
agents and have long gone unrewarded.
According to the Marketing Manager of the Peak brand,
Omolara Banjoko, “There are certain people on earth that exist simply to
nourish the lives of those around them.
They are full-time heroes without capes; humans full of
empathy and backed by action to effect change in the lives of the underserved.
These are the Humans of Change. At Peak Milk, we recognize and appreciate them
and this campaign is all about giving back to these marvelous humans.”
Across different categories of social work, that is, education,
health, finance, hospitality and environment, members of the public will be
expected to nominate individuals doing great things in their communities in
spite of all the challenges facing the average Nigerian. Nominations are now
open and entries are expected to be submitted on https://
www.peakmilk.com.ng/campaigns/unstoppable-humans-of-change/ .
The first-place winner will receive 2 million naira as cash
prize, a year supply of Peak milk and mentoring sessions with renowned experts
in their area of impact. Second and third place winners will each get
1.5-million-naira cash prize, a year supply of Peak milk and mentoring sessions
with renowned experts in their area of impact.
The fourth to sixth place winners will each get 1million
naira and 6-month supply of Peak milk while seventh to tenth place winners will
receive five hundred thousand naira each as well as 6-month supply of Peak
milk.
Speaking on the importance of the campaign, Peak Brand
Manager, Lilian Elue noted that as a brand that provides quality nourishment
for stronger bodies and sharper minds, Peak has since 2016 been an ardent
supporter and partner in progress in recognizing the achievements of Nigeria’s
special sports athletes who have done the country proud in several continental
and global meets such as the All-Africa Games, the Commonwealth Games and the
Peak of it all – the Olympics.
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