Settling the EU investigations means the company will avoid
a fine of as much as 10 percent of its global turnover.
Faced with charges of using its size, power and data to push
its own products to gain an unfair advantage over rival merchants that also use
its platform, Amazon in July offered to refrain from using sellers' data for
its own competing retail business and its private label products.
The European Commission then sought feedback from rivals and
customers and subsequently said the company needed to improve its concession.
Amazon has increased the range of data which it cannot use,
one of the people said.
"It is possible an EU decision will come by the end of
the year," the person said.
The EU competition enforcer declined to comment.
Asked for comment, Amazon reiterated that it had engaged
constructively with the Commission to address their concerns.
The company's other concession is equal treatment of sellers
when ranking their offers for the "buy box" on its website that
generates the bulk of its sales.
It has offered to set up a second buy box for a rival
product if it differs substantially in price and delivery from the product in
the first box.
Bloomberg was the first to report the possibility of an EU
decision by the end of the year. © Reuters