Leading out of home advertising company FPL Media has partnered the Outdoor Advertising Association of Nigeria (OAAN) on its maiden Conference, Exhibition and Awards scheduled to hold November 23, 2022, in Ikeja, Lagos.
Speaking on what informed the partnership with OAAN to
showcase some of the finest initiatives, innovations, products and services
that FPL has to offer to the advertising industry,
Managing Director FPL Media, Lanre Ashaolu pointed that as a
corporate member, FPL has also benefited from some of the Association’s (OAAN)
interventions with external stakeholders in the past
While also seeing the coming event as an opportunity to
contribute to the growth and development of the Outdoor Advertising industry.
He said: “There is a saying about the way you lay your bed
so shall you lie on it. Our business is to connect brands to audiences via
planning and deployment of advertising content via innovative and strategically
placed OOH platforms across the country. If we do not promote our craft and
activities to the relevant and general public, we will be doing a great disservice
because there are a number of brands that are not quite aware of the
availability, vibrancy, science and methodology involved in our operations.”
According to Mr Ashaolu, the OOH industry remains a dynamic
industry where innovative approaches are being deployed daily especially in
areas of non conventional systems of advertising.
Revealing further he shared: “We have also been Conservative
for quite some time to the detriment of our industry. For instance, during
campaign planning and resource allocation, brands feel other channels of
communication are more relevant via increased priority forgetting that
traditional feeds digital and Nigerians spend two thirds of their day
outdoors.”
Themed “OOH At The Edge”, OAAN’s three-in-one event will
comprise the morning session, which is the OAAN conference with exhibition
stands open to visitors and delegates while the afternoon session will be the
launch of a pioneering advertising industry book by the Association with the
title Out of Home Advertising Practice in Nigeria. Thereafter, the Awards Night
would take place, to climax the day.
The OAAN Conference also includes an award designed to
encourage and stimulate creativity, innovation and overall high quality in
planning, production and execution in Nigeria of the home advertising industry.
Four Pulley Ltd, popularly known as FPL Media is a creative
OOH agency which has adopted innovation as the core of its operations. The
agency, which was recently admitted into the ranks of Outdoor Advertising
Association of Nigeria (OAAN), prides itself on setting a new pace in the
industry for others to follow.