Twitter, after laying off roughly half the company on Friday following Elon Musk’s $US44 billion ($68 billion) acquisition, is now reaching out to dozens of employees who lost their jobs and asking them to return.
Some of those who are being asked to return were laid off by
mistake, according to two people familiar with the moves. Others were let go
before management realised that their work and experience may be necessary to
build the new features Mr Musk envisions, the people said, asking not to be
identified discussing private information.
Twitter cut close to 3700 people via email last week as a
way to trim costs following Mr Musk’s acquisition, which closed last month.
Many employees learnt they had lost their job after their access to
company-wide systems, such as email and Slack, were suddenly suspended. The
requests for employees to return demonstrate how rushed and chaotic the process
was.
Another of Mr Musk’s key early goals – adding verification
checks for members of its monthly subscription service – is being delayed until
Wednesday (Thursday AEST) to avoid potential chaos during the US midterm
elections.
The whiplash events, as described by people familiar with
the situation or in an internal company memo posted on Slack, follow Mr Musk’s
acknowledgment that the company he and well-heeled partners bought for $US44
billion is losing $US4 million a day.
A Twitter spokesman did not reply to a request for comment.
Twitter has several thousand employees remaining, according
to people familiar with the matter. Mr Musk is pushing those who remain at the
company to move quickly in shipping new features, and in some cases, employees
have even slept at the office to meet new deadlines.
Twitter has said it’s rolling out new features to its
Twitter Blue subscription plan, offering a verification check mark for any user
who pays the monthly fee. The company also said it would soon launch other
features, including half the ads, the ability to post longer videos, and to gain
priority ranking in replies, mentions and searches.
Twitter will issue the new blue verification check marks to
users who pay $US7.99 a month for the service, starting on Wednesday. The
company had previously planned to roll out the subscription feature on Monday –
the day before the US midterm elections.
Twitter received internal and external feedback that the
verification process for its Twitter Blue program could be ripe for abuse,
according to one of the people. That raised concerns that candidates and other
political actors might be impersonated on the site in the days before the
elections.
Late on Sunday, Mr Musk said Twitter would ban accounts that
impersonate others, after several high-profile users changed their names and
pictures to match the billionaire. Any name change at all will cause a
temporary loss of a verified check mark.
