Twitter will start sharing revenue from advertisements with some of its content creators, Chief Executive Elon Musk said on Friday.
Effective Friday, revenue from ads that appear on a
creator's reply threads, will be shared. The user must be a subscriber of Blue
Verified, Musk said.
Musk, however, did not give details about the portion of
revenue that would be shared with users.
Twitter has seen advertisers flee amid worries about Musk's
approach to content moderation rules, impacting its revenue.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
Days after taking charge of the company, Musk said Twitter
had seen a "massive" drop in revenue and blamed activist groups for
pressuring advertisers.
As Twitter CEO, Musk has focused on reducing costs and
introducing new plans for Twitter Blue subscription service, which offers the
sought-after "verified" badge.
Separately, Musk said on Friday that legacy Blue Verified
would be scrapped in a few months as it was "deeply corrupted".
A few days back, it was reported that the microblogging site
is working on ways to introduce payments on the social media platform. A news
report was stated saying that Twitter has begun applying for regulatory
licenses for the process.
Ever since his takeover, Musk has been pushing Twitter to
create new streams of revenue. The company has faced quite a drop in
advertising income, following his $44 billion takeover of the company in
October.
Musk had previously also stated that the Twitter acquisition
would be part of a master plan to create "the everything app". This
app, according to the billionaire, would offer social networking, peer-to-peer
payments and e-commerce shopping. © Reuters
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