Multichoice in partnership with Africa Magic, organisers of the Africa Magic Viewers Choice Awards (AMVCA), have announced that the 9th edition of the prestigious awards will be held from May 18-20, 2023.
The three-day event will be a celebration of film production
talents, culture, fashion, music and other elements of African entertainment.
Announcing the schedule for the 9th AMVCA, Busola Tejumola,
head of Content and West Africa Channels at MultiChoice, said the award has
been a yardstick for measuring excellence in the movie industry, and this
edition is unique.
“The AMVCA has in the last 8 years become the unit by which
excellence is measured and recognized and this 9th edition of the AMVCAs stands
in a unique position being hosted in the 20th year of Africa Magic operations
in Nigeria and at a point when cinematic output across Africa is entering a
phase of global recognition and appreciation.
“This year, in partnership with Amstel and Zagg Energy
Drink, we will be hosting a 3-day event that has begun with the call to entry
which ended March 17, 2023. We have a 40 pervent increase in the number of
entries compared to the last edition. Shortlisting has begun and we will move
to the judging phases.
The head judge for the 9th AMVCA is the veteran film
director, producer and writer, Femi Odugbemi. The nominee announcement will be
on April 9, 2023 at 7pm, across all Africa Magic channels, after which the
voting portal will open.”
Tejumola disclosed that the three-day celebration of the
2023 AMVCA will start May 18, 2023 with the Opening Night and Cultural Day
event, followed by the Digital Content Creators, Young Filmmakers Day and then
the Runway Show/Nominee Gala on May 19. The celebration will climax with the
Award Night on May 20, 2023.
She added The AMVCA is committed to celebrating the
incredible talents in the African film and TV industry and the amazing people
who do the work in front and behind the cameras, to encourage them to keep
telling the African authentic stories.
In his remarks, Odugbemi said: “From its very beginnings, the
AMVCA has been a celebration of Africa, a celebration of our cultures, our
heritage, our stories, our stars and the excellence of their talent.
The work of our jury will be difficult as many of the
shortlisted entries show technical excellence, great storytelling and
enthralling performances. As usual there are categories of nominees as well
where we invite you to vote for your favourite shows. Please support your
choices with your vote.”
Africa Magic Viewers’ Choice Awards is an annual accolade
presented by MultiChoice recognizing outstanding achievement in television and
film production.
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