The move to strike legacy verification begins April 1, the
San Francisco-based company said in a tweet Thursday.
It's one of the earliest policy changes announced by owner
Elon Musk, who described the existing programme as “corrupt” shortly after
taking over late last year. Musk has changed his mind about several changes at
the social network, but has remained steadfast in his desire to eliminate the
old verification system.
Twitter has made the blue verification mark a major feature
of its Twitter Blue subscription offering, which Musk began pricing at $8 per
month and now promotes as the best way to both enjoy and improve the service.
Twitter's bot problem would also be solved by more paying
subscribers, Musk says. Paying Blue users get higher priority in replies and
searches, helping to fight scams and spam, according to the company. They also
receive half the ads and are able to edit tweets.
Among the people marked as verified without paying for the
subscription are many public figures and journalists. Over the years of
Twitter's operation before Musk, that system helped confirm the authenticity of
statements and reports coming from those accounts and made Twitter a more
trusted source for news.
Musk's antipathy toward the former system has often been
couched in the context of his disdain for members of the media, who have tended
to be Twitter's most active verified users.
This month, he set the press@twitter.com email address to
auto-respond with a poop emoji, after it had largely ignored queries from
journalists in the previous months. © Bloomberg
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