Elon Musk on Tuesday set a deadline for purging legacy blue check-marks from Twitter accounts verified under the company's previous regime. "Final date for removing legacy Blue checks is 4/20," tweeted billionaire owner of Twitter, Musk. This means that if you have a legacy verified account on Twitter with a blue mark, you will have to pay now to keep the checkmark.
The only accounts that will keep their blue checkmarks are
those subscribed to Twitter Blue. Twitter Blue is priced differently for every
region and based on how you sign up. In the US, it costs $11 a month or $114.99
a year for iOS or Android users and $8 a
month or $84 a year for web users.
Twitter previously announced that starting April 1, it would
begin removing the blue check-mark badges from legacy verified accounts --
those which the company had previously deemed to be notable and/or authentic --
unless users have signed up for the Twitter Blue subscription service.
On April 2, Twitter changed the language in the description
of verified users to read, "This account is verified because it's
subscribed to Twitter Blue or is a legacy verified account" -- which means
you can't tell who is paying for a blue check-mark and who isn't.
Meanwhile, some celebs refused to pay for verification.
LeBron James, the NBA star and entertainment producer, had tweeted on March 31,
that his blue checkmark likely would be disappearing because he wouldn't pay
for verification."Welp guess my blue [?] will be gone soon cause if you
know me I ain't paying the 5. [?]," tweeted James, however @KingJames
remains verified.
Musk is making the switch to paid verification in order to
generate much-needed revenue for Twitter. Stephen King rejected the idea of
paying for a blue checkmark ("F... that," King tweeted), Musk
responded, "We need to pay the bills somehow!"
Meanwhile, Twitter has launched a program for businesses and
organizations to charge $1,000 per month for verification badges (gold for
brands, companies, and nonprofits; grey for governments).
Twitter first introduced verified accounts in 2009 to help
users identify that celebrities, politicians, companies and brands, news
organizations, and other accounts "of public interest" were genuine
and not impostors or parody accounts. The company didn't previously charge for
verification. © Reuters
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