Pepsodent kicked School Activation program in primary schools across the nation to promote oral health education in Nigeria.
Global toothpaste brand, in collaboration with Nigeria Dental Association, NDA, and FDA, has kicked off its school activation program in primary schools across the nation to promote oral health education in Nigeria.
The school activation program titled ‘Pepsodent Brush Day
and Night School Program’ is targeted at educating and reaching a minimum of
2,000,000 pupils between the age of 6 and 11 in 6 states that include Lagos,
Rivers, Enugu, Imo, Kaduna, and Edo.
Speaking during the kick-off of the activation program held
at St. Saviour Primary School in Lagos, Marketing Head, Beauty& Wellbeing
and Personal Care, Unilever Nigeria Plc, Oiza Gyang, noted that the oral
hygiene program has been designed to engage children in Primary schools for the
next three months after which students will be rewarded for their full
participation.
Speaking on the mechanism of the 21-day challenge, Gyang
stated that the activation would happen five days a week while the activation
team would return after 21 days to reward students who complete the challenge.
Studies have shown that behavioural change happens 21 days
after repeated action. Oral conditions are among the world’s most widespread
chronic diseases. In Nigeria, it is the leading cause of absenteeism among
school children.
“The whole idea about this challenge is to encourage young
kids to imbibe the habits of good oral behaviour, she said.
Also speaking at the occasion, the Category Manager, Oral
Care, Pepsodent, Eva Ogudu, stated that Unilever as a company remains a force
for good in the quest to entrench a culture of oral hygiene that would
consequently lead to the overall well-being of Nigerians.
She further stated that the company’s ambitious target is to
reach 10 million children by 2025, disclosing that the campaign has reached
over 6 million school children nationwide.
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