Yaccarino, who started as CEO on June 5, is planning to
launch full-screen, sound-on video ads that will be shown to users scrolling
through Twitter's new short-video feed, the newspaper reported, citing three
people familiar with the situation.
She is in talks about a broader partnership with
Alphabet-owned Google that would include advertising and access to some of
Twitter's data, the report said, citing someone familiar with the matter.
Twitter also hopes to renegotiate multiple contracts with
tech companies such as Amazon.com, Salesforce and IBM into single broader
partnerships, according to the newspaper.
Twitter did not immediately respond to a Reuters request for
comment on the report.
Reuters earlier this month reported that Twitter plans to
focus on video, creator and commerce partnerships to revitalize the social
media company's business beyond digital advertising.
After Musk acquired Twitter in October, the social media
firm faced months of chaos, including layoffs of thousands of employees,
criticism over lax content moderation, and an exodus of many advertisers who
did not want their ads appearing next to inappropriate content. © Reuters
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