CASIO Middle East and Africa FZE, the regional subsidiary of CASIO Computer Co. Ltd, in partnership with Nigerian distributor SKLD, held a groundbreaking dealers conference on Friday at Four Points by Sheraton in Lagos to underscore the significance of genuine CASIO calculators.
With a resolute focus on fighting counterfeit/fake products,
the event had in attendance prominent stakeholders across the education sector,
distributors, and notable CASIO headquarters representatives, including General
Manager, Mr Koji Shinjo and Senior Education Specialist Koichi Danjo from
Educational Sales and Planning Department, CASIO headquarters, Japan.
Commenting on the event, the Managing Director of CASIO
Middle East and Africa, Takashi Seimiya, emphasized the company’s unwavering
commitment to providing genuine calculators.
“Through backing teachers and fostering collaborations,
CASIO is championing the fight against counterfeit/fake calculators while
meeting the rising demand for genuine ones in the Nigerian market.
“We are not only equipping teachers across the country with
the necessary skills to effectively integrate CASIO technology into their classroom
lessons, but also ensuring Nigerian students have equal opportunities and a
level playing field in their academic pursuits,” he said.
He added that the dedication to supporting students aligned
with CASIO’s broader vision of nurturing global competitiveness and preparing
them to thrive in an interconnected world.
The event shed more light on the remarkable benefits of the
CASIO Model School Project and how the initiative has been designed to
cultivate critical and high-order thinking skills required for 21st-century
education, and also empower students with the tools they need to thrive in the
modern world.
Among the notable contributions of CASIO, collaborations
with the Lagos State Ministry of Education took center stage. Notably, CASIO
donated the CASIO Lab facility to the Lagos State Education Resource center,
benefiting over 2000 teachers who have undergone specialized training to date.
SKLD Integrated services highlighted their expansion efforts
and commercial intents with the Exam body NECO which promises in excess of NGN6
billion to 9 billion annually. They are also working on a few other engagements
with Lagos state and Lead city University, in Ibadan which is capable of
delivering a revenue of more than NGN210 Million. Several other expansion
targets were mentioned which includes the Port Harcourt and Abuja markets which
will provide revenue opportunities to distributors that are willing to partner
with them.
During the event, SKLD in partnership with CASIO recognized
and rewarded the top 6 Sales contributors to their business in the last
financial year. This significantly lifted the mood in the audience and has
given the others the much-needed impetus to drive better business margins in
the present and coming financial year.
As part of event agenda, CASIO team demonstrated how to
easily identify CASIO genuine calculators. They emphasized the importance of
using genuine calculators and highlighted the inherent dangers of relying on
counterfeit alternatives, explaining that by using fake calculators, users not
only risked obtaining incorrect results but also jeopardized the integrity of
their calculations. CASIO’s product demonstration served as an eye-opening
experience, urging dealers to prioritize the sale of CASIO genuine calculators.
The conference served as a testament to CASIO’s dedication
to the Nigerian market, marking a significant milestone in the fight against
fake/counterfeit calculators and the promotion of genuine learning tools.
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