LG Launches Latest OLED TV Series

From left are LG’s Marketing general manager, Teo Yong Hung; Home Entertainment Division product manager, Timothy Gan; chief financial officer; Song You June; managing director, Justin Chooi; Home Entertainment Division product director, Lucas Ha; and Sales general manager, Douglas Chung, unveiling the three OLED models for the Malaysian market.

LG Electronics Malaysia unveiled its new line of OLED TVs, namely the LG OLED evo G3, LG OLED evo C3 and LG OLED A3.

The TVs feature some of the newest technologies for TVs, such as the α9 AI Processor Gen6, Self-lit pixels, HDR Expression Enhancer, AI Clear Sound, Auto Balance Control, and WOW Synergy.

LG's managing director, Justin Choi, is optimistic that this new series will be the new benchmark of entertainment for its Malaysian customers.

"LG has dedicated extensive research and development efforts to ensure that the new series provides an unparalleled experience for consumers' home entertainment needs. As an innovative brand that's been recognised at the CES Innovation Award for 11 years in a row, we assure that the new line-up will deliver ever-greater value," he said at the launch in Kuala Lumpur today.

The latest LG OLED TV Series focuses on these major features:

LG α9 AI Processor 4K Gen6 for optimised picture and sound quality - The new Alpha series processor used in the 2023 OLED TVs utilises LG's most sophisticated AI-assisted Deep Learning tech to provide images that are more involved and lifelike.

LG Electronics Malaysia Sdn Bhd’s managing director, Justin Choi, unveils LG’s latest line-up of OLED TVs.

Brightness Booster Max for more realistic images - Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. A significant upgrade applied to OLED evo G3 series is the Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.

Latest version of webOS and redesigned user interface (UI) to enhance user experience - The brand-new home interface houses a new "Quick Cards" feature, offering users easy access to the content and services they use the most, grouped under categories such as Gaming, Music, Sports and others.

First- class home cinema experiences – All OLED TVs are supported by Dolby Vision and Dolby Atmos. Additionally, this year's LG TVs offer seamless integration with the latest LG soundbars, delivering multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar can be combined to offer the WOW Orchestra feature. You can elevate your listening experience to new heights as you immerse yourself in the ultimate audio sensation, harnessing the combined power of LG TV sound and LG Sound Bar to capture and amplify every subtle detail.

Optimised for Gaming - Boost a 0.1ms response time, Nvidia G-SYNC, and AMD FreeSync Premium support. There is also support for HDMI 2.1 and VRR.

The LG OLED evo G3 is priced from RM17,999 to RM32,999 (about $3,976.80 - $7,290.99), while the LG OLED evo C3 starts from RM10,999 to RM35,999 (about $2,430.18 - $7,953.82). The LG OLED A3 is priced from RM8,999 to RM11,999 (about $1,988.29 - $2,651.13).

Evo series

At the event, LG also introduced the LG OLED evo G3 Series, a zero-gap mount design that seamlessly blends into the wall. The ultra-thin display sits flush-to-the-wall, creating a sleek appearance as if it were painted on.

If a user prefers the flexibility of either wall-mounting or placing it on a TV stand, LG offers the OLED evo C3, and for those seeking advanced settings in a simplified package, the LG OLED A3 is the ideal choice, featuring the α7 AI Processor 4K Gen6.

In addition, LG also introduced two new lifestyle screens that are now available in Malaysia. The LG OLED Posé Objet Collection, priced at RM12,999 (about $2,872.07) offers a sleek and stylish design that seamlessly blends into any living space.

Recognised as the IF Design Award Winner, the LG OLED Posé Objet Collection complements the home while offering stupendous technology.

Staying true to its name, LG OLED Flex, priced at RM13,199 (about $2,916.26)  is a bendable 4K gaming TV that provides remarkable flexibility and an immersive gaming experience, catering to those seeking the best of both worlds.

In conjunction with the anniversary of being World's No 1 OLED TV for consecutive 10 years, LG is organising the LG's Perfect 10th, Perfect Black Roadshow at Mid Valley Megamall Centre Court, Ground Floor from now until Sunday, July 16, 2023.

July 16, 2023