Retention of users on the text-based app was better than
executives had expected, though it was "not perfect," said Zuckerberg,
speaking at an internal company town hall, the audio of which was heard by
Reuters.
"Obviously, if you have more than 100 million people
sign up, ideally it would be awesome if all of them or even half of them stuck
around. We're not there yet," he said.
Zuckerberg said he considered the drop-off
"normal" and expected retention to grow as the company adds more
features to the app, including a desktop version and search functionality.
Meta is looking at adding more "retention-driving hooks"
to entice users to return to the app, like "making sure people who are on
the Instagram app can see important Threads," said Chief Product Officer
Chris Cox.
A company spokesperson declined to comment on the meeting.
The executives' comments came a day after Meta wowed
investors with a rosy revenue growth forecast, a sign of a comeback for a
company that faced deep skepticism over its hefty spending on the metaverse
last year as ad sales plummeted.
The disclosure sent Meta's shares surging 8% on Thursday.
Zuckerberg told employees on the call that he believed the
company's work on the augmented and virtual reality technology that would power
the metaverse was "not massively ahead of schedule, but on track."
Meta, he added, needed to get started investing in that work
ahead of rivals such as Apple (AAPL.O), Google and Microsoft (MSFT.O), given
their years of experience building operating systems for existing products.
"That way, we have all the tools ready for when this is
ready for prime time," he said, predicting that mass adoption of metaverse
technologies would take place in the 2030s.
Zuckerberg and Cox also highlighted the company's release of
an artificial intelligence model called Llama 2 this month, which it made
freely available for commercial use to any developer whose services had fewer
than 700 million users.
The model has received more than 150,000 download requests
in the week since its release, Cox said.
Responding to a question on the proposed "cage
match" against Elon Musk, Zuckerberg said he was "not sure if it's
going to come together."
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