Tanzania: Ministry Launches Digital Tourism Promotion

Damian Gowela

The Ministry of Natural Resources and Tourism has launched a digital tourism promotion during the 47th Dar es Salaam International Trade Fair (DITF)--Sabasaba.

The Ministry of Tourism and Natural Resources, Acting Director of Tourism, Dr Thereza Mugobi, said that one cannot currently discuss tourism without mentioning digital items hence the ministry chose to keep up with global technological advancements to showcase its various activities and services.

"At our booths, Tanzanians will be able to see our tourism through their smartphones," Dr Mugobi explained after touring the ministry's pavilion:

"We have a QR code on every pavilion that the visitors will scan to find and learn more about the attractions that exist throughout the country and services provided by our institutions."

At the exhibition, the ministry is fully equipped to assist all individuals who arrive at the pavilion more swiftly with the modern method, unlike in the past when numerous pieces of information were provided in fliers and brochures, which were an annoyance to some visitors.

On the other hand, one of the visitors, Mr Luca Hakili of Dar es Salaam, despite being excited with the service provided by various institutions under the ministry, has congratulated the effectiveness of those institutions in promoting the natural resources that exist in the country in a modern style.

According to him, it has been an important opportunity to know the resources available in the country and the opportunities available in tourism, forestry, wildlife, cultural heritage, and other Institutions.

Along with other things, in the ministry pavilion, the visitors had the chance to watch the "Tanzania Royal Tour" film, starred by President Samia Suluhu Hassan.

July 03, 2023