Olufemi Adeyemi
.jpeg)
Dubbed Netflix House, the venues will feature a mix of
retail, dining and live experiences, according to Josh Simon, the company’s
vice president of consumer products. The streaming TV pioneer plans to open the
first two in the US in 2025 and then expand the concept around the world.
The stores will sell merchandise based on hit Netflix shows,
so you can finally snag that Lincoln Lawyer coffee mug you’ve always dreamed
of. Netflix House establishments will also offer dining and curated live
experiences. To the latter point, the two initial locations are going to
feature an obstacle course based on Squid Game. This seems to miss the point of
the show’s brutal satire of modern capitalism, but that’s been par for the
course since it took the world by storm back in 2021.
Netflix House will also boast rotating art installations
based on hit shows and live performances to excite fans. Additionally, the
in-house restaurant will serve cuisine and drinks originally featured on the
streamer’s many unscripted food-based reality shows. The menu will range from
fast casual to high-end dining.
The first two locations should open up in the US some time
in 2025, though Netflix hasn’t said where, with more global outlets to come at
a later date. Why the big global push? Josh Simon, the company’s vice president
of consumer products, told Bloomberg that its customers “love to immerse themselves
in the world of our movies and TV shows, and we’ve been thinking a lot about
how we take that to the next level.” Want to really take things to the next
level? Let us play real-world versions of The Circle and Is It Cake?
Of course, this isn’t Netflix’s first stab at
brick-and-mortar nirvana. In the past, it’s opened a number of pop-up
experiences throughout the world to celebrate shows like Stranger Things and
its spate of cooking reality programming. Netflix House, on the other hand,
will celebrate the streamer’s entire stable of content, though we doubt there
will be any live experiences based on Real Rob, Flaked or The Ranch anytime
soon. We wouldn’t mind, though, snagging some sweet Bojack Horseman merch.
The company’s still finalizing details regarding menus,
locations and just about everything else. It has more than a year, after all,
to set up shop.
.jpeg & description=Netflix is Planning to Launch Retail Destinations in 2025){kind=link}
0 comments:
Post a Comment