Peak Launches New Peak “Mini” Evap Packs

Maureen Ifada, Head, Channel and Category Development Sub-Sahara Africa; Moninnuola Kassim, Senior Brand Manager Peak Milk; Ben Langat, Cluster Managing Director Sub-Sahara Africa and Omolara Banjoko, Marketing Manager Peak Sub-Sahara Africa at the official launch of Peak Mini held in Lagos recently

Since 1954, when the first consignment of Peak Milk arrived in Nigeria, the brand has remained committed to nourishing Nigerians with consistently high-quality dairy products, helping them reach their full potential. Peak has continually evolved and expanded its product line to meet the changing needs of its consumers.

Peak Milk from the stable of FrieslandCampina WAMCO Nigeria PLC is thrilled to introduce the all-new, budget-friendly Evap Packs – Peak “Mini”. These pocket-friendly, convenient packs are designed to make the goodness of Peak Evaporated milk accessible to all Nigerians, irrespective of their social class.
Officially launched in October 2023, the Peak “Mini” packs arrived with a bang. To celebrate the launch, the company organized product sampling activations across the nation, with enthusiastic staff members personally serving the people. The message was clear: “Breakfast for You” – highlighting the accessibility and affordability of Peak “Mini” Packs.

With the more affordable packs, anyone can now enjoy a nutritious breakfast, thanks to Peak’s innovative and cost-effective solution. This campaign underlines Peak’s commitment to ensuring that no one is left behind when it comes to experiencing the nourishing benefits of Evaporated milk.
The “Breakfast for You” campaign promises to be a thrilling and rewarding experience for consumers. From engaging with influencers who will share their stories of how Peak “Mini” Packs have made a difference in their daily routines, to hosting user-generated content that encourages creativity and engagement, Peak is going all out to make this campaign an unforgettable experience.

Moninnuola Kassim, Senior Brand Manager at Peak Milk, expressed her enthusiasm for the launch, stating, “We believe that quality nutrition should be accessible to everyone. The introduction of the new Peak “Mini” Packs is a testament to our unwavering commitment to our consumers. This product is not just affordable; it is a symbol of inclusivity. We want everyone to enjoy a nourishing breakfast, regardless of their pocket size.”

The new Peak “Mini” Packs are now available at the nearest retail stores, making it easier than ever to start your day with a nourishing boost.

For more information, visit www.peakmilk.com or follow us on social media at @peak_milk.

November 11, 2023