Mikano Motors has celebrated its collaboration with Changan Autos, solidifying their presence and growth trajectory in the Nigerian market.
Two giant autos companies, Mikano Motors, Nigeria and
Changan Autos, China demonstrated hope that there could be light at the end of
the tunnel, by establishing a partnership to market Changan vehicles in
Nigeria. Rather than joining the Japa syndrome, Mikano Motors is even wooing
more companies into the country, to create more jobs and boost the economy. The
partnership entails that Mikano Motors exclusively distributes Changan vehicles
in Nigeria and other West African countries. Changan has a wide range of
vehicles which include SUVs, sedans and pick-ups.
In celebrating its collaboration with Changan Autos, with an
exclusive Gala Night, held on Thursday, December 7, 2023, Mikano Motors
solidified their presence and growth trajectory in the Nigerian market.
The occasion commemorated the official partnership between
the two auto giants. It also guanranteed Changan Autos as Mikano Motors’ latest
exclusive brand partner, fostering a union built on innovation, excellence and
a shared vision for the future.
The night of glitz and bliss was held at the Royal Box, by
Cube 65, an exquisite event centre situated at Adeola Odeku, Victoria Island,
Lagos.
Beyond the celebrations, the attendees enjoyed an immersive
experience highlighting the performance and innovation of the Changan brand. It
offered a glimpse into the exciting future of the collaboration.
The event served as a platform to extend heartfelt
appreciation to esteemed stakeholders – valued clients, dedicated brand
promoters, unwavering supporters, and the tireless individuals who have
significantly contributed to the realization of Mikano’s ambitious goals.
The Chairman of Mikano International, Mofid Karameh,
expressed immense gratitude to attendees. He reiterated the commitment of the
company to provide valuable products to the Nigerian marketplace, mentioning
the partnership with Rolls Royce (power plants) to improve power generation in
Nigeria.
Tracy Huang, Changan’s Director of African Region, in her
address, said Changan would, in collaboration with Mikano Motors, “continue to
innovate and provide the best services in the ecosystem.”
Ralph Haidar, Managing Director, Mikano Motors, stated: “One
of the most notable traits of Nigerians is their affinity for quality. We
translate our understanding of the unique Nigerian tastes and preferences to
providing quality products and services for you.”
In addition, Haidar announced the company’s aspiration to
expand its operations to other West African countries.
Also speaking at the event, Lucas Xiang, Head of Middle East
and Africa business, emphasised Changan’s dedication to innovation. He
mentioned that the brand invests five per cent of its annual sales revenue in
products research and development, driving trailblazing designs and
performance.
The event was graced by dignitaries from Nigeria and China,
as executives, celebrities and government officials cheered to an exciting
journey ahead.