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Combs, known as Diddy, had accused the spirits company of
racism in neglecting liquor brands Cîroc Vodka and DeLeón Tequila, but has now
withdrawn his allegations, Diageo and Combs said Tuesday. Combs since November
has been accused of sexual violence in four separate lawsuits.
Combs and Diageo “have now agreed to resolve all disputes
between them,” the two parties said in a statement released Tuesday. Diageo is
now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had
promoted in the past, and has no business relationship with Combs going
forward.
No further details of the settlement were released.
Combs sued Diageo last May, saying the company didn’t make
promised investments in Ciroc and DeLeon and treated them as inferior “urban”
products.
Combs, who signed a deal to promote Ciroc in 2007 and
purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo
bought two competing tequila brands: Don Julio in 2014 and Casamigos in 2017.
Diageo owns more than 200 brands, including Guinness beer and Tanqueray gin.
Combs, who is Black, also accused Diageo of racism. In court
filings, Combs said Diageo leadership told him race was one of the reasons it
limited distribution to “urban” neighborhoods. Combs was also told some Diageo
leaders resented him for making too much money.
Diageo denied those claims. In legal filings, Diageo accused
Combs of resorting to “false and reckless” allegations “in an effort to extract
additional billions” from the company.
Combs’ reputation took a serious hit after the lawsuit was filed. In November, he was sued by R&B singer Cassie, who said he subjected her to a yearslong abusive relationship that included beatings and rape. Combs settled the lawsuit with Cassie, whose full name is Casandra Ventura, a few days after it was filed.
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