Hannatu Musawa, Minister of Art, Culture and Creative Economy |
Stakeholders in the music industry are raising concerns and calling on President Bola Tinubu to halt the proposed partnership between the Nigerian government and the American Grammy Awards, which aims to establish an African version of the Grammy Awards.
The initiative, which aims to create an award event tailored
to African music, has raised concerns among industry players who fear it could
jeopardise the hard-earned progress and unique cultural identity of African
music.
The Minister of Art, Culture and Creative Economy, Hannatu
Musawa, is said to be on the verge of finalising a deal with the American
Grammy Awards to use its platform for the proposed African Grammy Awards, with
Nigeria slated to host the inaugural edition.
However, many industry insiders, including the Chief
Executive Officer of Trending Musik, Segun Ogunjimi, are warning against the
move, citing the potential risks it poses to the African music industry’s
autonomy and growth trajectory.
Ogunjimi highlighted the remarkable strides made by
Nigeria’s music industry players, which have achieved global recognition and
acceptance without significant government support or foreign back-up.
He expressed apprehension that the proposed partnership with
the Grammy Awards could undermine the industry’s progress over the past two
decades.
Moreover, stakeholders are concerned that the proposed
African Grammy Awards could overshadow existing continental music awards and
platforms.
Ogunjimi stressed the need to maintain and promote African
music on its own terms, rather than adopting foreign models that may not align
with the continent’s cultural heritage and artistic direction.
He said, “This is a clear case of misplaced priorities. It’s
shocking how the minister could endorse the adoption of an award by an entity
that doesn’t understand our culture and heritage. It reeks of neo-colonialism,
and many of us in the industry see it as a perpetuation of a culture of waste
that could harm our economy.
“Why bring in an American entity when we have
well-established music award institutions that have tirelessly celebrated and
honoured our music icons in an authentic African manner, gaining global
acceptance in the process?
“Instead of supporting homegrown initiatives like the
Headies, All African Music Awards, AFRIMA, Soundcity MVP Awards, and Trace
Awards, among others, the minister has opted to prioritize foreign involvement.
This is unacceptable and should be condemned by all those who love this country
and the burgeoning creative industry.
“There is a movement within the music industry to reject
this vexatious initiative by Musawa and we are calling on President Tinubu to
prevail on the minister to bury this idea forthwith.”
A veteran music producer and industry consultant, Benjamin
Iguebor, echoed similar sentiments.
He emphasised the importance of preserving Africa’s rich
musical heritage and cautioned against prioritizing international recognition
over the continent’s diverse musical traditions.
Iguebor emphasised the significant role that African music
awards institutions, such as the All African Music Awards, Headies, Ghana Music
Awards, Soundcity MVP Awards, Trace Awards and SAMA, South African music Awards
amongst others, play in promoting the continent’s music industry on a global
level.
He argued that supporting these locally-grown initiatives is
crucial in fostering the growth and sustainability of African music, rather
than importing foreign elements that will not align with the continent’s unique
cultural identity and context.
He said, “Obviously, the minister is ignorant of the workings and intricacies
of the global music industry where cultural identities and products are
protected and promoted for the benefits of national pride and economic
security.
“The stakeholders in the industry are poised to call out and
exposed the egocentric individuals who are involved in these shenanigans of
reversing the gains that have been made in the music industry and sell us out
to second slavery, but we will fight it till the end.
“While international recognition and collaboration is indeed
valuable, we must not overlook the significance and beauty of Africa’s rich
musical traditions; we saw it at the just-concluded Grammys. The individuals
being brought in do not grasp the intricacies that define African music.
“They will merely come here, extract our resources, and
organize an award ceremony that fails to resonate with our unique
characteristics because they lack an understanding of them.
“We already have established awards institutions that have
effectively showcased us to the world. The continent’s music industry enjoys
global acclaim today, largely due to the collaborative efforts of these
organisations and other stakeholders.
“Instead of importing foreign elements that are not only
unfamiliar but also detrimental to our progress, why not continue nurturing our
own by providing support to these entities?”
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