ARCON DG, Dentsu CEOs, Clients Hail MediaFuse-Dentsu Nigeria at 10

Director-General of ARCON, Dr. Olalekan Fadolapo

The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Lekan Fadolapo, clients and advertising experts have commended MediaFuse-Dentsu Nigeria for its milestones in 10 years.

While speaking at the Dentsu Africa 2024 Now Summit, they described MediaFuse-Dentsu Nigeria and its founder, Emeka Okeke, as trailblazers.

“I congratulate Dentsu Nigeria for its achievements in this industry. I am proud to be a part of this journey and I wish Emeka and his team the very best,” the ARCON DG said.

He also promoted local content and cautioned advertisers against flouting advertising rules.

While wooing advertising experts from across Africa, Fadolapo explained that Nigeria’s advertising industry has huge growth potential.

“We are open to partnership and recommendations that would develop our advertising industry, but we won't compromise on promoting local content,” Fadolapo added.

On her part, the Dentsu Africa Chief Executive Officer, Dawn Rowlands, described the 10-year existence of Dentsu Nigeria as “incredible”.

While fielding questions from journalists, Rowlands, said the decision to invest in Nigeria through MediaFuse-Dentsu was informed by the entrepreneurial talent, growth potential and scalability of Nigeria’s economy.

She reiterated that MediaFuse-Dentsu’s deep local knowledge coupled with Dentsu’s global expertise and networks enable the agency to craft customised, context-specific communications solutions for brands across the region.

She said, “Right from the beginning, we decided we wanted to be the best in Nigeria and world-class. Today, Nigeria is one of our biggest hubs in performance and creativity.

“The important keyword we have built over the years is trust, which is paramount. We will be focusing heavily on how we grow our craft to deliver results and win awards.”

Also, the CEO of Dentsu Europe, Middle East and Africa (EMEA), Andre Andrade, hailed MediaFuse-Dentsu Nigeria for driving positive changes in Nigeria.

“I am proud of the achievements of Dentsu Nigeria so far. We can assure our clients that this is just the beginning. We will continue to develop human capacity and improve our service,” Andrade noted.

Emeka commended clients for trusting MediaFuse-Dentsu Nigeria, including partners and members of staff.

He said, “It’s been a decade of transformation, innovation, and celebration of the collective spirit of our people, our clients who entrusted us with their brands and custom; the media owners and partners who collaborated with us on innovative solutions; and the individuals who poured out their hearts and minds into making Dentsu Nigeria the success it is today.”

March 01, 2024