Wizkid, in a recent interview, recounted that they first met
while working on Burna Boy’s record “African Giant.”
Wizkid referred to Burna Boy as his family.
The Ojuelegba crooner added that having two great people in
the same room will inevitably result in some amazing music.
In the video, Wizkid said; “Burna Boy and I are like family,
when you have two great people in the room, you are bound to make amazing
music.”
Performance fees: Burna Boy, Wizkid lead the pack
Nigerian music artists have been smiling to the bank in a
big way since the world’s takeover of the Afrobeats genre of music. Today,
there are many avenues through which they make money and the performance fees
remain an indelible part of it.
While their fortunes may have profoundly increased through
revenues generated via streaming, endorsements, merchandise marketing and
others, getting paid to perform at events, shows and concerts remained the
surest and most trusted sources of income.
Of course, what artists charge per show, concert and
personality events is influenced by many factors too cumbersome to examine in
this piece, there exists a standard they can never compromise.
So, the question of who commands the highest performance fee
comes into play. In a chat with Potpourri, the Chief Executive Officer of Cole
Management Services, Adeshola Adefuwa-Cole, gives an insight into what Nigerian
top music acts charge per event, both at home and abroad. According to him,top
Nigerian music stars love to charge in dollars, either at home or abroad to
keep up with the world’s market forces.
“Currently, Burna Boy is number 1 as he charges 1 million
dollars or more per show. Wizkid charges between 800 thousand dollars to 1
million dollars. Davido is in third place and he charges around 500 thousand
dollars, followed by Olamide who also charges 500 thousand dollars” says Cole.
He said besides the fixed performance fees charged, there
are other things to be taken into consideration as the artists make other
demands for themselves and their crew as part of convenience for the show.
“Let’s take Wizkid for an instance, you have to take care of
the flight, mostly a chartered flight.
The booking must be confirmed before the contract is signed
and it must be one business class and 6 economy return tickets from Lagos. For
accommodation, it is one penthouse suite, one premium suite and ten single
standard rooms.
For Per-diem or daily allowance, it is $300 (Artiste), $200
(Manager) and $100 (crew) daily per person. And also, ground transportation and
security must be provided,” he states.
Surprisingly, he said Rema ($200k) charges more than Tiwa
Savage who charges 100 thousand dollars. The duo of Tems and Ayra Starr charge
50 thousand dollars apiece.
Kizz Daniel is said to charge 200K dollars while Asake goes
for 100K dollars.