In a significant move to increase tourism flows from the Philippines, South African Tourism (SAT), in partnership with the South African Embassy in Manila, has unveiled a fresh campaign aimed at re-engaging and re-inspiring Filipino travelers. This initiative coincides with South Africa’s 30th anniversary of freedom, an opportune moment to promote the nation's rich cultural heritage and diverse tourist attractions.
The Philippines stands as the second-largest tourist market
in Southeast Asia, trailing only Singapore. Notably, travel from the
Philippines to South Africa has shown remarkable growth, with 6,487 travellers
in 2023, up from 4,329 the previous year, marking a 15% increase. SAT projects
that tourist numbers could return to pre-pandemic levels by the end of 2024.
This campaign is a testament to the strong ties between the
Philippine and South African tourism sectors. SAT's latest initiative is
designed to build on this partnership and further boost interest in South
Africa’s varied attractions, from its vibrant cities and scenic landscapes to
its wildlife and historical sites.
"SAT is immensely thankful for the collaborative
efforts of the Philippine tourism industry which have been integral to the
growth of South African tourism in the region," stated SAT in its Press
Release. "With this initiative, we aim to fortify these bonds and
introduce more Filipinos to the unparalleled beauty that South Africa has to
offer."
South Africa presents a plethora of activities catering to
different types of travellers, whether they are adventure-seekers, wildlife
enthusiasts, or cultural aficionados. The initiative encourages travellers from
the Philippines to experience South Africa’s dynamic cities, stunning vistas,
and unique experiences.
In addition to the campaign, SAT and the South African
Embassy are hosting a destination workshop at the SEDA Ayala Center Cebu on
April 18, 2024. The event aims to enhance awareness among Philippine trade
partners and equip them with the tools to promote South Africa more
effectively.
For those interested in learning more about what South
Africa has to offer, potential travelers can visit SAT’s website or reach out
to their local partners in the Philippines.
As South Africa opens its arms to the world on this
significant anniversary, this initiative promises to foster greater
understanding and exchange between the two nations, making it easier than ever
for Filipinos to explore the rich heritage of South Africa.
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