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| Outgoing Group Managing Director/Chief Executive, Zenith Bank Plc, Dr. Ebenezer Onyeagwu (2nd Right) flanked by Executive Director, Mr. Akin Ogunranti (1st Right); Executive Director, Dr. (Mrs.) Adobi Nwapa (3rd Right) and Executive Director, Mr. Adamu Lawani (4th Right) during the launch of the bank’s state-of-the-art digital LED screen at Ajose Adeogun Roundabout, Victoria Island, Lagos, Thursday. |
Zenith Bank Plc, on Thursday, 30th May 2024, launched a state-of-the-art digital/LED screen at Ajose
Adeogun Roundabout, solidifying its commitment to innovation
and community engagement.
The monumental digital installation, an upgrade from its
previous LED screen launched in 2013 at the same location, features a
resolution of 3936×960 pixels compared to the previous 1024×256 pixels.
Measuring 6.4×6.4 metres, it represents a significant
investment in enhancing the urban landscape while providing a dynamic platform
for advertising, information dissemination, and public engagement.
Positioned strategically at one of Lagos’ busiest
intersections, the screen will captivate audiences with high-definition visuals
and dynamic content.
Speaking during the launch, the outgoing Group Managing
Director/Chief Executive of Zenith Bank Plc, Dr. Ebenezer Onyeagwu, expressed
his delight in the landmark digital infrastructure and lauded the efforts of
Institutional Quantum for facilitating the project.
He remarked, “When the idea of upgrading this LED screen
came up earlier this year, I was initially skeptical, believing our current
standard was sufficient. However, once presented with a graphic illustration of
the proposed upgrade, I had no choice but to agree, asking, ‘How soon can we
have this installed?’ I want to thank Quantum for their foresight and
innovative spirit, which has resulted in this imposing and outstanding LED
screen.
“It has been about 13 years since we installed the old
screen, and the transformation is remarkable. The previous screen had a
resolution of 1024×256 pixels, while the new one boasts 3936×960 pixels—a
14-fold increase in resolution, density, and visual capabilities. The new
screen offers a 3D effect, making it a live, illuminating, and exciting display
that leaves a lasting impression on viewers.”
He added, “At Zenith, our focus is not solely on profit; we
also prioritise community welfare. From its inception, Zenith has been a
digitally-led organisation, a vision our Founder instilled. Our motto, ‘People,
Technology, and Service,’ guides our actions. It’s not just about the messages
we send but about the connections we create with people. This facility is
captivating and enriching, creating bonds and attractions.”
Mr. Bardia Olowu, a representative of Institutional Quantum,
also spoke, expressing gratitude to Zenith
Bank’s management for their unwavering support. He said, “We
at Institutional Quantum sincerely thank Zenith Bank, particularly Dr Ebenezer
Onyeagwu, for his tremendous support over the years. We commend his innovative
mindset, which consistently keeps Zenith at the forefront. We are proud to
launch this 3D screen under his leadership.”
Designed to seamlessly blend with the urban environment, the
digital/LED screen boasts advanced technology, ensuring optimal visibility day
and night, regardless of weather conditions. From vibrant advertisements to
holiday greetings, the screen will serve as a dynamic platform for
communication and engagement.
Zenith Bank’s track record of excellent performance,
especially in innovation and technology, has earned
the brand numerous awards. These include being recognised as
Best Bank in Nigeria for the fourth time in five years (2020 to 2022 and 2024)
in the Global Finance World’s Best Banks Awards; Best Bank for Digital
Solutions in Nigeria in the Euromoney Awards 2023; Best Commercial Bank,
Nigeria; and Best Innovation in Retail Banking, Nigeria in the International
Banker 2022 Banking Awards.