Canon Central and North Africa Inaugurates Canon Academy in Senegal, Promoting Excellence in Photography

Canon, in collaboration with esteemed organizations such as Kourtrajmé Dakar Film School and Sup'IMax School, is dedicated to providing aspiring photographers and enthusiasts with exceptional educational opportunities and resources. 

Canon Central and North Africa (CCNA) is delighted to announce the official launch of Canon Academy in Senegal, a pioneering initiative aimed at cultivating local photographic talent. In collaboration with esteemed institutions, Kourtrajmé Dakar Film School and Sup'IMax School, Canon is dedicated to empowering aspiring photographers and enthusiasts with world-class education and resources.

This significant launch was marked by a networking event on August 13th at the Kourtrajmé Dakar Film School, introducing the local photography community to Canon's comprehensive educational offerings, cutting-edge product lineup, authorized dealers, and the immersive Canon Academy workshop experience.

At the core of the Canon Academy experience were the practical workshops held at Sup'IMax School on August 14th. Under the guidance of Canon Ambassador Seibou Traore, these sessions provided comprehensive insights into the foundational principles of photography. Key topics such as the exposure triangle, lighting, focus, composition, aperture, ISO, and proficiency in manual mode were thoroughly covered. By imparting practical skills, Canon Academy endeavors to unleash the creative potential of participants and propel their photography to greater heights.

“Canon Academy is dedicated to providing photographers with unparalleled learning opportunities,” said Rashad Ghani, B2C Business Unit Director at Canon Central and North Africa. “Through hands-on workshops and expert guidance, we empower photographers of all levels to explore their passion and achieve their full potential. We are excited to bring this enriching experience to Senegal and contribute to the growth of the local photography community.” 

Canon Academy is dedicated to Canon users, offering hands-on experiences across a wide array of topics. Workshops are led by certified Canon trainers, ensuring that participants benefit from the expertise of seasoned professionals. The programme caters to different skill levels, from beginners to professionals, allowing each participant to grow at their own pace. 

Kourtrajmé Dakar Film School, a beacon of accessible film education, shares Canon’s commitment to fostering creativity. "We're excited to partner with Canon to empower the next generation of filmmakers and photographers. Together, we'll create a brighter future for Senegal's creative industry." said- Mr Sangaré Toumani - Director, Kourtrajmé Dakar Film School 

Sup'IMax School, a leading institution in digital arts and communication, complements Canon’s vision for a vibrant creative ecosystem. "Canon Academy is a fantastic addition to our curriculum. This partnership will equip our students with the skills and tools to excel in the digital world." Said- Mr. Birame Diouf - Executif Director, Sup'IMax School (Ininstitut Superieur des Arts et Metiers du Numerique)  

This strategic partnership between Canon Central & North Africa, Kourtrajmé Dakar Film School, and Sup'IMax School (Institut Supérieur des Arts et Métiers du Numérique) embodies Canon's corporate philosophy of Kyosei—collaborating for the greater good. By joining forces, these organizations establish a robust platform for nurturing young talent and enriching Senegal's creative landscape.

The inaugural event and workshops mark a pivotal moment for Canon in Senegal, underscoring the company's commitment to investing in local communities and fostering the growth of photography as an artistic medium. Canon firmly believes that this initiative will inspire a new generation of photographers and solidify the brand's presence in the market.