Showmax.com, Eric Cantona Partners to Enhance Premier League Viewing Experience for Africa

Africa's premier streaming platform collaborates with renowned football legend Eric Cantona to present an unparalleled football experience, showcasing the finest football content available globally.

During a live interview with Manchester United legend Eric Cantona on Matchday Live, host Julia Stuart and Owen Hargreaves attempted to engage in a cordial conversation. However, their efforts were unsuccessful as Cantona abruptly ended the interview and left the set. His departure was accompanied by a passionate speech about revolution.

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Stuart says, "What can you and the millions of Manchester United fans around the world expect; what will be unfolding as the season progresses on their television sets?"

Cantona sarcastically chuckles and says, "television" a few times before standing and removing his microphone, jacket and tie, and proceeding to deliver a concluding monologue to camera.

He says, "How many people in this world don't even own a television? What of [sic] them? To be truly beautiful, the game should be everywhere. It cannot be stuck on the wall - or just in the bar - no, it must fly. Then my friends, no one, no one should believe the Premier League is out of their league. It must be for everyone."

He concludes, "And this marks the beginning; the revolution has begun."

As he walks off-camera, we hear Julia Stuart asking Owen Hargreaves, "what must I do?", before the broadcast cuts to a test pattern.

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The show returns after the ad break with what appears to be a Cantona-led pirate broadcast.

Cantona defiantly declares, "The revolution will not be televised; the revolution will be live."

In what may be regarded as one of the most remarkable live television events ever orchestrated, Showmax.com simultaneously unveiled to all 44 of its African markets—through linear television, its streaming platform, and YouTube Live—that the landscape of football is set to undergo a significant transformation. This is indeed a literal transformation, as it now boasts the most captivating Premier League offering available globally.

According to data from GSMA Intelligence, there are over half a billion unique mobile subscribers in sub-Saharan Africa alone, a figure that is seven times higher than the estimated number of television sets in the region, which stands at 74.76 million according to GSMA Intelligence.

This development means that hundreds of millions of individuals will finally have the opportunity to engage with the world's premier football league at a fraction of the cost of attending a live match in England, all while supporting numerous African players in real time.

It is the Premier League at your fingertips. Welcome to this transformative era!