Marking the start of a new chapter in vaping’s vibrant local sub-culture, the launch of EXSO’s #LoveinaPuff vape range was held on Thursday, 29 August, at the perennially chic Q-Lounge in Dunkeld. The exclusive event was attended by the who’s who of influencers, lifestyle media, and tastemakers, all eager to experience the brand’s latest extravagant flavours.

EXSO, a newly formed subsidiary of the RichmarkGroup, and the brainchild of serial entrepreneurs Trent Varejes, Ryan Vercueil, and Kevin Whittaker has made a bold foray into vaping’s cultural zeitgeist. Known for its distinctive flavours and long-lasting disposable vapes, which are free from tobacco, smoke, or unnecessary chemicals, the brand aims to fuse style, quality, and innovation, positioning itself as a name to watch.

“Vaping has ultimately become the centre of a lifestylemovement that thrives on personalisation, artistic expression, and a very real sense of community,” saidVarejes. “As this culture has continued to evolve and grow, especially among young and digitally-savvyaudiences, so too has its influence on popular culture. So, as EXSO, we pride ourselves on keeping a pulse on the market and pushing the boundaries.

“By continuing to bring something truly unique to the table, both in terms of our products and our brand experiences, we hope to remain leaders and frontrunners in a very competitive space.”

The #LoveinaPuff event showcased its compelling and colourful new flavour range, including the fancifully-named ‘Dragon Fruit Berry’, ‘Blue Razz Ice’, and ‘White Gummy’, to list but a few. Housed within pocket-friendlypackaging, the vapes are both attractive and convenient, while promising superior and long-lasting taste.

“Our vape flavours were thoroughly researched and specifically crafted to suit the discerning palates of today’s vapers and match their modern and eclectic lifestyles. We also aim to continue introducing more flavours to match the dynamic tastes and demands of the market,” continued Varejes.

Guests at the event were the first to enjoy the bespoke, beautifully packaged range of vapes, expertly paired with sophisticated cocktails that complemented their chosen vape’s unique flavour profile.

Fitness and lifestyle influencer Jaco de Bruyn, who attended the launch party, remarked, “I absolutely love the exclusivity of EXSO, and I’m proud to collaborate with a premium brand of this stature. EXSO’s exceptional build quality and unmatched attention to detail align perfectly with our own high standards in the fitness lifestyle industry.”

Varejes concluded, “We’re thrilled to be taking our first steps into what, for us, represents an absolute passion project. The success of the #LoveinaPuff launch is just the beginning, and we can confidently say that the best is yet to come.”

Watch this space for your chance to be part of the nextEXSO vaping experience.