This initiative strengthens Dano’s leadership in Nigeria’s dairy sector, addressing the increasing demand for nutritious and tasty dairy products.
The launch event took place on Friday, October 4, at Harbour Point, Victoria Island, Lagos, where health enthusiasts and industry professionals gathered to sample the taste and nutritional advantages of these innovative offerings.
Peder Pedersen, Managing Director of Arla Foods, highlighted the company’s mission, stating their commitment to providing high-quality nutrition to Nigerian households, recognizing the essential role dairy plays in daily life.
“We understand the importance of dairy in fostering healthy growth, development, and energy,” he remarked.
“We have meticulously developed Dano Evaporated Milk specifically for the Nigerian market. This product represents not just another addition to our line but the result of extensive planning, commitment, and a unified vision of excellence. Every phase has been driven by one primary objective: to deliver the highest quality nutrition to families throughout the nation,” Pedersen further explained.
Dano’s latest products feature a robust nutritional profile, designed to meet the unique dietary requirements of Nigerian families. Dano Cool Cow is abundant in protein, calcium, and vitamins, making it an excellent option for enhancing energy levels and promoting bone health.
On the other hand, Dano Full Cream Evaporated Milk is rich in essential nutrients, perfect for enriching recipes and supporting healthy growth and development.
Gaurav Dwivedi, CEO of Multipro Consumer Products Limited, part of the Tolaram Group, which collaborates with Arla Foods, emphasized the importance of their partnership.
Dwivedi stated, “With Dano Evaporated Milk, we are proud to offer a product that reflects the values of nutrition, convenience, and trust that are synonymous with the Dano brand.”
This launch signifies more than merely unveiling a new product; it exemplifies the robust collaboration we have with Arla Foods and underscores the achievements of our collective initiatives.
Ifunanya Obiakor, Head of Marketing at Arla West Africa, emphasized the significance of these products, asserting that they are expertly designed to provide delicious nourishment that meets consumer expectations for quality and convenience.
“Our consumers have eagerly anticipated these products, and we assure them that the wait has been worthwhile,” she remarked.
Ndidi Okoye, Category Manager for Liquid, Cheese, and Butter, wrapped up the event with an uplifting statement: “The wait is finally over. Experience the Dano Difference and enhance your daily moments with our nourishing dairy selections.”
The launch event gathered consumers, trade partners, regulators, distributors, retailers, and influencers for a memorable experience featuring Dano’s newest products.
Attendees savored a delightful selection of breakfast dishes made with the new Dano offerings, while Johnny Drille’s enchanting performance added a musical flair to the celebration.