This partnership, unveiled on Thursday, underscores Infinix’s dedication to engaging with dynamic and innovative young individuals. It further solidifies the brand’s status as a frontrunner in advanced mobile technology tailored for bold and creative youth, reflecting Ayra Starr’s audacious style in both music and fashion.
The Public Relations and Communications Manager for Infinix Nigeria, Oluwayemisi Ode, shared the brand's excitement about the partnership, “We are incredibly excited to welcome Ayra Starr to the Infinix family. The HOT Series is all about creativity, boldness, and innovation—values that AyraStarr embodies. She is a great influence for young people, especially Gen Z, and we believe this partnership will inspire our audience to embrace their individuality and push boundaries.”
Ayra Starr, whose real name is Oyinkansola Sarah Aderibigbe, has swiftly established herself as one of Africa's most prominent young talents. With her breakout hit "Away" and her acclaimed albums 19 & Dangerous and The Year I Turned 21, she has demonstrated her significant influence in the music scene. Her bold approach to music, fashion, and self-expression resonates deeply with Generation Z, making her an ideal ambassador for the Infinix HOT Series.
The Infinix HOT 50, the newest addition to the HOT Series, has already created a buzz with its stylish design and cutting-edge features. Technology analysts have lauded the device as the world's slimmest smartphone with a 3D-Curved design, featuring a 6.78-inch AMOLED display, a 120Hz refresh rate, an enduring battery life, and AI-enhanced tools that elevate the quality of photos and videos. With Ayra Starr representing the HOT Series, the HOT 50 is poised to make a notable impact in the smartphone market, particularly among younger consumers.Ayra Starr also shared her excitement about joining the Infinix family: “I’m super hyped to be the face of the Infinix HOT Series. Infinix is a brand that connects with young people, and I love how the brandencouragespeople to be bold and creative. This is just the beginning, and I can’t wait for everyone to see what’s coming!”
Infinix has a track record of partnering with influential figures who resonate with its youthful demographic, and its collaboration with Ayra Starr enhances its reputation as a brand that supports and celebrates bold, creative talents. This alliance positions Infinix and Ayra Starr to motivate a new generation of creators and innovators.