Olufemi Adeyemi 

In an initiative aimed at enhancing awareness of proper oral hygiene among consumers in Nigeria, Colgate-Palmolive, a global leader in oral care, has appointed renowned Kannywood and Nollywood actor Ali Nuhu as its brand ambassador for the northern region of the country.

The announcement took place during the "Yanga with Your Smile" market activation event at the bustling Bata market in Kano State on Saturday, November 30, 2024.

This activation featured a variety of activities that attracted a large turnout of residents eager to participate in dental check-ups.

During the activation exercise, Abdul Musa, the Regional Sales Manager for Colgate North, highlighted that the selection of Nuhu was based on his widespread recognition and influence in the Northern region, particularly within the Nigerian film industry. Musa emphasized that Nuhu is ideally suited to effectively communicate the significance of good oral hygiene and the advantages of using Colgate products in a manner that resonates with the local community.

L-R: Regional Sales Manager, Hypo, North, Ahmed Abba; Area Sales Manager, Hypo, Kano, Bukola Odegbile; Colgate ambassador, Ali Nuhu and Regional Sales Manager, Colgate, North, Abdul Musa during the Colgate’s ‘Yanga with Your Smile” activation held at Bata market in Kano State
"We are thrilled to have Ali Nuhu represent our brand, especially in Northern Nigeria. He connects effortlessly with the local audience, and his respect and admiration here will be instrumental in promoting oral health. Our commitment as a brand is to help Nigerians regain their confidence and smiles," he stated.

Musa also mentioned that the activation aims to enhance awareness of oral hygiene among the people of Northern Nigeria, asserting that Colgate remains the preferred toothpaste choice for both adults and children seeking to improve their dental care.

In response, Ali Nuhu expressed his pride and enthusiasm in partnering with Colgate as their brand ambassador. "I am dedicated to leveraging my influence to promote Colgate among consumers, given its significant impact on addressing cavity problems and enhancing overall oral health. I aim to spread this message throughout every corner of the North. I urge Nigerians to prioritize their dental health, and the best way to achieve this is by choosing Colgate. From my experience, I can confidently say that Colgate is the leading oral care product for tackling dental issues," he remarked.