Nigerian Breweries reaffirms its commitment to fostering cultural enrichment and national unity through its sponsorship of the 2024 Calabar Carnival and Festivals.
This event, widely recognized as Africa's largest cultural celebration, showcases a vibrant array of artistic expressions, music, dance, and diverse cultural traditions, attracting thousands of participants and international visitors.
This year's theme, "Our Shared Prosperity," emphasizes the collective spirit of growth and collaboration, as stated by the company.
Senator Bassey Otu, the Governor of Cross River State, expressed enthusiasm, stating, "We are excited to offer an even broader range of activities as we unite to celebrate our shared prosperity."
Regarding the sponsorship, Mfon Bassey, the National Trade Marketing Manager of Nigerian Breweries Plc, remarked, "Our collaboration with the Calabar Carnival and Festivals demonstrates Nigerian Breweries' commitment to fostering platforms that celebrate the vibrancy and creativity of Nigerian culture. This sponsorship also provides us with an opportunity to engage more profoundly with our consumers while promoting unity and pride in our heritage."
Mary Ephraim-Egbas, the Chief Executive Officer of Okhma Global Limited, the official brand marketing company for Carnival Calabar and Festivals, noted, "Nigerian Breweries' support underscores the fundamental values of our shared prosperity. Their involvement not only enhances the festival's global appeal but also solidifies their reputation as a brand that genuinely values cultural heritage. This partnership yields mutual benefits, strengthening market influence and fostering long-term consumer loyalty."
Gabe Onah, the Chairman of the CRS Carnival Calabar Commission, expressed appreciation, stating, "Nigerian Breweries has consistently played a crucial role in realizing the vision of the Calabar Carnival."
“Their steadfast support ensures the festival’s success while showcasing Nigerian culture on the global stage. This partnership exemplifies the essence of Our Shared Prosperity, where collective action brings lasting impact and unites communities.”
Nigerian Breweries reaffirms its dedication to promoting Nigerian culture, fostering memorable experiences, and engaging with consumers from various communities through this partnership. With the 2024 Calabar Carnival and Festivals at the forefront, participants can look forward to an extraordinary celebration of togetherness, innovation, and cultural heritage, as highlighted in the company's announcement.