During the recent Annual Distributors Conference held in Lagos, themed “Bigger, Bolder, Better,” the company’s Chief Executive Officer, Francois Gillet, expressed appreciation for the distributors' hard work and commitment, especially in the face of a challenging economic environment.
He noted that their unwavering loyalty and perseverance have positioned the company’s products as the preferred choice in significant market categories.
“Through this conference, we want to also highlight Promasidor’s business growth in 2024, a reflection of the company’s strategic shift to cushion the impact of the economic challenges on the market. Today, 1 in every 3 products purchased in the Nigerian market is a Promasidor product, “he said.
Gillet shared that the company's focus on putting customers first, which they've had since they started in 1993, has played a huge part in their success.
Dr. Olakunle Ayeni, the Head of Sales at Promasidor, also praised the key role that distributors play in helping the company achieve its brand goals, highlighting that they are a top player in the dairy powder and tea markets in Nigeria.
“We are proud of what we have accomplished, and we are committed to pushing even further, making sure that every Nigerian can enjoy the quality products we deliver”, he stated.
Exceptional distributors were recognized for their contributions to the brand's ongoing success. Notable recipients included Eli & Stella Limited in Port Harcourt, Hamir Global Venture in Kano, Nondos Nigeria Enterprises in Owerri, and Mazafimini Depot Stores Ltd in Kano, all of whom demonstrated outstanding performance and commitment to Promasidor's achievements.