The excitement surrounding Oando Plc’s choice to feature prominent Nigerian artists Davido, Wizkid, and Burna Boy at its year-end event remains a hot topic on social media. Reports indicate that the oil company invested over 200 million naira to secure the performances of these artists, leading to a variety of reactions online. The event, which took place on Thursday evening, has quickly become a trending subject across multiple platforms.

Sources have disclosed that these globally recognized artists were intentionally chosen to provide an unforgettable experience for Oando’s stakeholders. This decision highlights the company’s dedication to celebrating excellence and has garnered significant attention for its boldness and lavishness.

Responses have been mixed, with some lauding Oando for raising the bar for corporate events in Nigeria. Fans expressed their excitement at seeing their favorite artists perform at such a notable event, further illustrating the role of music in connecting the corporate and entertainment sectors.

Nonetheless, the decision has faced criticism. Discussions on social media have raised concerns regarding the event's expenses, with critics suggesting that the funds could have been better allocated to social impact projects, especially given Nigeria's current economic difficulties. Others argue that this move reflects the company’s capability to balance business objectives with stakeholder engagement.

Davido, Wizkid, and Burna Boy, often referred to as the “Big Three” of Afrobeats, delivered outstanding performances that captivated the audience. Each artist showcased their distinct style, with popular tracks like “Unavailable,” “Essence,” and “Last Last” setting an energetic atmosphere for the evening. Their combined presence enhanced the event, creating moments that attendees described as enchanting.

This partnership represents a unique instance in which the three artists shared the stage at a single event. Social media users have commended the event organizers for accomplishing what many deemed a nearly unattainable goal, considering the hectic schedules and personal commitments of these international icons.

Following the event, several analysts have highlighted the marketing advantages for Oando. The excitement generated by the concert has significantly enhanced the company's profile, establishing it as an innovative brand eager to engage with cultural trends. For many observers, this approach demonstrates a clever tactic to resonate with younger audiences.